Q6
Single choice
A client invests in digital marketing tools to identify current customers and drive media and site personalization programs for current customers at scale:
The client has a large current customer base.
Fifty percent of current customers have logged in on the client's website or mobile app in the past 6 months.
The client wants to re-engage with current customers who have not logged in to the website or mobile app in the past 6 months.
Irrespective of website visitors' login status, the client wants to identify whether the website visitor is a current customer.
The client wants opportunities to identify current customers across devices.
Which recommendation should a solutions architect make to the client?