Q10
Single choice
A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:
Collects site activity data from multiple websites set up for a respective Line of Business (LOB)
Has extensive data available in CRM system on its current customers Tracks media in DMP (Display, Video, Search, Social, etc.)
Has multiple teams and partners using the data available within Audience Manager for audience development Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels
Which recommendation should an architect make for Traits name taxonomy development?