AMA Certified Marketer PCM Questions & Answers

• Question 41:

  Which of the following is true of department stores?

  A. They are retailers that carry a limited variety of goods.

  B. They offer little or no assortment of merchandise.

  C. They don't offer customer services.

  D. They organize their stores into distinct sections for displaying merchandise.

  E. They exclude stocking private-label merchandise.

  Correct Answer: D

• Question 42:

  X-Pert Bikes sells bikes for people of all ages. The company is entering the Indian market for the first time. Indian consumers are not familiar with the brand or its products. The company is planning its introductory ad campaign. Which of the following should the company aim to build first?

  A. Brand awareness

  B. Brand dilution

  C. Brand parity

  D. Brand extension

  E. Brand loyalty

  Correct Answer: A

• Question 43:

  Services are:

  A. physical objects sold in exchange for value.

  B. intangible customer benefits that cannot be separated from the producer.

  C. the concepts and thoughts about ideas or causes.

  D. the benefits organizations receive in exchange for selling products.

  E. the concepts and philosophies that go into creating a good.

  Correct Answer: B

• Question 44:

  The three major phases of the marketing plan are _____.

  A. planning, implementation, and control

  B. introduction, growth, and decline

  C. leading, organizing, and controllling

  D. recession, depression, and recovery

  E. segmentation, targeting, and positioning

  Correct Answer: A

• Question 45:

  Donner Inc. manufactures a new vacuum cleaner that it claims can actively disinfect areas from bacteria and viruses, along with dust and dust mites. Whitwell Technologies, Donner's competitor, is fascinated with the idea but does not want to license technology from Donner Inc. Instead, the RandD team at Whitwell take apart Donner's vacuum cleaner to understand how it works. Whitwell improves on the technology and manufactures a vacuum cleaner that it claims to be better at disinfecting areas from bacteria and viruses than other competitors. Which of the following is illustrated in the scenario?

  A. Reverse engineering

  B. RandD Consortia

  C. Licensing

  D. Brainstorming

  E. Outsourcing

  Correct Answer: A

• Question 46:

  What is the variable cost of a product if the fixed costs associated with it total $6,000, the break even point is 300 units, and selling price is $45?

  A. $17

  B. $25

  C. $29

  D. $34

  E. $41

  Correct Answer: B

• Question 47:

  ChoStik, a firm that manufactures office stationery, produces a range of products including sticky notes, note books, pens, pencils, erasers, and adhesives. Some of the raw materials used by ChoStik come from sources contributing to the deforestation of the Tongas National Forest, Alaska. ChoStik offers discounts on its products when consumers make bulk purchases, but as many customers note, the products are priced significantly higher than competing products to begin with. ChoStik also has a history of introducing exorbitantly priced products only to decrease the prices by a large margin within a week or two, to stimulate artificial demand. ChoStik is can be considered to be _____.

  A. unethical and socially responsible

  B. unethical and socially irresponsible

  C. ethical and socially irresponsible

  D. ethical and socially responsible

  E. socially responsible

  Correct Answer: B

• Question 48:

  MN Corp., a retailer, wished to open a new store in a suburb. In order to obtain data relating to consumer behavior, competition, and other relevant information, the company employed Am Research, a market research firm. In this scenario, the data collected and presented by Am Research would be known as _____.

  A. mined data

  B. panel data

  C. internal data

  D. syndicated data

  E. scanner data

  Correct Answer: D

• Question 49:

  Which of the following is a feature of public relations?

  A. It entails purchasing time and space in media for placing messages.

  B. It is designed to support the promotional activities of a firm.

  C. It encourages the purchase of s coupons, rebates, contests, free samples.

  D. It involves face-to-face communication with potential buyers.

  E. It includes e-mail and mobile marketing.

  Correct Answer: B

• Question 50:

  Novel Electronics sold 400 Technova smartphones in the first week of October 2013 at a price of $250 per unit. The following week, it reduced the price to $230 per unit and it saw sales increase by 20%. What is the price elasticity of demand of Technova smartphones?

  A. 0.5

  B. 1

  C. 1.5

  D. 2

  E. 2.5

  Correct Answer: E