Tim, a musician, was embroiled in an online dispute with an airline company. Tim alleged that his guitar was manhandled by the staff and therefore he set up a blog and released two videos in order to convince others not to use the airline. Which stage of the 4E framework is seen in this scenario?
A. Educate the customer
B. Excite the customer
C. Experience the service
D. Experience the product
E. Engage the product
Which of the following is true of personal ethics?
A. Personal ethics are governed by external factors such as laws and government regulations.
B. Personal ethics refer to an individual's understanding or perception of laws.
C. Most people, given a chance, will engage in behavior that runs counter to their ethical understanding.
D. Most people mature in their understanding of what is ethical and what is not by the age of 12.
E. Most people gain ethical understanding through a continuous process from childhood through adulthood.
CL Inc., an L.A.-based shoe manufacturer, develops a ready-to-wear clothing line and markets it in Britain. The company creates a completely new brand image for its clothing line as well. In this scenario, CL Inc. is using a _____ strategy.
A. market development
B. product development
C. market penetration
D. product penetration
E. diversification
When conducting a SWOT analysis, an organization will identify opportunities and threats in _____.
A. economic changes in the market
B. its production processes
C. its reputation in the market
D. its products
E. its management team
One of the advantages that price skimming offers over penetration pricing is that:
A. competitors cannot enter the market easily.
B. a firm that sets a high price initially can lower its price easily.
C. the cost of production decreases with an increase in production capacity.
D. profits and market share can be built quickly.
E. it allows a company to target the most price-sensitive segments first.
When should a company use individual brands over family brands?
A. When the manufacturer has to bear the costs of advertisement
B. When the product is designed by a retailer and developed by a manufacturer
C. When the products vary in their usage and performance
D. When the manufacturer wants greater control over positioning the brand
E. When the manufacturer wants the individual products to feed off each others' success
Which of the following is true of wants?
A. They are goods that are desired.
B. They are goods that are widely available.
C. They are products that are necessary.
D. They are services that are necessary.
E. They are goods that are required for daily use.
Which of the following is true of private-label brands?
A. These brands help manufacturer develop a consistent quality across retailers.
B. These brands help the manufacturers position, segment, and build a brand.
C. These brands, also known as manufacturer brands, provide greater control over marketing strategies.
D. These are products that are distributed to and sold by many retailers.
E. These are products based on designs and specifications provided by retailers.
In a distribution center, getting merchandise floor-ready means _____.
A. packaging merchandise that will be stored in the distribution center.
B. preparing merchandise to be placed on the selling floor.
C. sending merchandise from the unloading dock at which it was received to the loading dock for the truck going to the specific store.
D. going through the goods upon receipt to make sure they arrived undamaged and that the merchandise ordered was the merchandise received.
E. recording the receipt of merchandise as it arrives at a distribution center.
Which of the following is likely to be true of passive customers?
A. They are likely to complain about the product or service.
B. They are likely to seek negative information about products.
C. They are likely to remain from repurchasing a product.
D. They are likely to recommend the product to others.
E. They are likely to seek positive feedback from friends.
Nowadays, the certification exams become more and more important and required by more and more enterprises when applying for a job. But how to prepare for the exam effectively? How to prepare for the exam in a short time with less efforts? How to get a ideal result and how to find the most reliable resources? Here on Vcedump.com, you will find all the answers. Vcedump.com provide not only AMA exam questions, answers and explanations but also complete assistance on your exam preparation and certification application. If you are confused on your PCM exam preparations and AMA certification application, do not hesitate to visit our Vcedump.com to find your solutions here.