AMA AMA Certifications PCM Questions & Answers

• Question 201:

  _____ refers to customers' perceptions of how well a service meets or exceeds their expectations and is often difficult for customers to evaluate.

  A. Service intangibility

  B. Service heterogeneity

  C. Service quality

  D. Service inseparability

  E. Service perishability

  Correct Answer: C

• Question 202:

  SciFun.com and NatuRun.com are two websites that publish articles related to science and technology. The webpages on these sites often link to each other's websites, particularly when an article from one website is reproduced on the other. An original article about black holes, from SciFun, is reproduced as is on NatuRun with the original 20 images. The article receives 7,000 pageviews and generates 147,000 hits. 15% of the pageviews result in users clicking the link to the original article on SciFun. What is the number of hits generated on the original article due to NatuRun?

  A. 7,000

  B. 1,050

  C. 147,000

  D. 22,050

  E. 20

  Correct Answer: D

• Question 203:

  United Beverages opens a number of new outlets to market its beverage products across the country. This reflects the _____ aspect of the marketing mix.

  A. product

  B. price

  C. promotion

  D. place

  E. process

  Correct Answer: D

• Question 204:

  Which of the following is an example of C2C marketing?

  A. DRD Furnishing sources wood for its products from Timber Supplies Inc.

  B. Persephone Fashions sells its designs both online and through retail stores.

  C. Gillian advertises her bicycle on an online marketplace and sells it to a buyer from her city.

  D. Ryerson Electronics sells its products directly to customers, eliminating wholesalers and retailers.

  E. Sereni-Tea sells its herbal teas only through its website and has products delivered to customers who order them.

  Correct Answer: B

• Question 205:

  CL Corp. a grocery store, buys lighting and fittings for its new outlet. It also obtains a discount from a wholesaler who sells such items. This scenario is an example of a _____ transaction.

  A. C2C

  B. B2D

  C. B2B

  D. B2C

  E. C2B

  Correct Answer: C

• Question 206:

  Candy bars should most likely be sold using which type of target market coverage?

  A. exclusive distribution

  B. direct distribution

  C. intensive distribution

  D. dual distribution

  E. selective distribution

  Correct Answer: C

• Question 207:

  The retention rate of a particular brand of engine oil in 2013 is 87%. If 6,000,000 customers purchased the brand in 2012, how many of these customers purchased the same brand in 2013?

  A. 5,100,000

  B. 5,177,000

  C. 5,220,000

  D. 5,250,679

  E. 5,291,100

  Correct Answer: C

• Question 208:

  Which of the following pricing strategies is oriented toward customers?

  A. A strategy that prices products above that of competitors' offerings

  B. A strategy that is primarily aimed at adding value to a company's products or services

  C. A strategy that emulates competitors' pricing strategies

  D. A strategy that delivers quality products at lower prices and helps capture market share

  E. A strategy that focuses on producing a specific return on investment

  Correct Answer: B

• Question 209:

  How can firm decrease the depth of the product mix?

  A. By adding a new product to an existing product line

  B. By deleting products to realign resources

  C. By eliminating loss-making product lines

  D. By introducing an existing product line in a new markets

  E. By deleting product lines in one market and moving them to another market

  Correct Answer: B

• Question 210:

  Salim, the Ethics and Compliance Director at KARA Mining Company, is called to look into the matter of KARA shutting down one of its mines abruptly. The local workers who are suddenly laid off contend that KARA is being unethical, while KARA claims that keeping the mine open is not very profitable. Who among these entities should Salim consider as a one-off stakeholder?

  A. KARA Mining Company

  B. KARA's employees

  C. KARA's stockholders

  D. KARA's mine and its natural environment

  E. KARA's customers located close to the mine

  Correct Answer: D