Salesforce Pardot Consultant CRT-160 Questions & Answers

• Question 1:

  What is Lead Qualification?(select two)

  A. The process of determining when a prospect is ready for follow up from your sales team.

  B. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.

  C. The process of determining when a prospect is ready for follow up from your marketing team.

  Correct Answer: AB

• Question 2:

  What's involved in the technical set up?

  A. Implement Tracking Code

  B. Add Tracker Domain

  C. Implement DKIM and SPF

  D. Whitelist Sending IP

  E. All

  Correct Answer: E

• Question 3:

  With Pardot, what is the recommended way to measure the success of an email campaign?

  A. HTML Open Rate

  B. Click Through rate

  C. Email Complain Rate

  D. Spam complaints.

  Correct Answer: B

• Question 4:

  Which SalesForce field type does NOT trigger a sync when the value is updated?

  A. Picklist

  B. Number

  C. Formula

  D. Date

  Correct Answer: B

• Question 5:

  Which of these are actions that can be taken using automation rules (select all that apply)?

  A. Managing list memberships and tags

  B. Adding prospects to a Salesforce campaign

  C. Changing a field value, profile criteria, a prospect's score, or profile

  D. Assigning prospects to a user or to users in a group and then notifying the users

  E. Allowing deleted salesforce.ccom or Sugar CRM leads or contacts to recreate from Pardot

  F. Sending an email to all the prospects

  Correct Answer: ABC

• Question 6:

  What does a marketing user have access to in Pardot?

  A. Can see users and groups

  B. Creating new lists, forms, landing pages and send list emails.

  C. Prospect management

  D. Can only import prospects

  E. None of the above

  Correct Answer: ABCD

• Question 7:

  What is true about A/B testing? [Choose two answers]

  A. You can disable A/B testing before and after email sent.

  B. You can only do A/B testing on list emails.

  C. When you turn off A/B testing you will have to choose which version to keep.

  D. It is recommended to test at least 5 different elements in your A/B tests.

  Correct Answer: B

• Question 8:

  What factors are involved with and determine email deliverability? (Choose 2)

  A. Sender Policy Framework (SPF)

  B. Domain Keys

  C. Sender ID

  D. Whitelist

  E. CAN-SPAM

  Correct Answer: AB

• Question 9:

  What information can you access on the Prospect List?

  A. Prospect's Name

  B. Prospect's Email Address

  C. Prospect's Title

  D. Prospect's Company

  E. Prospect's Grade

  F. Prospect's Score

  G. Date of when prospect converted from a visitor

  H. Date of prospect's last activity

  Correct Answer: ADEFH

• Question 10:

  What would you recommend to your client if they are looking to get more involved with Salesforce.

  A. Linkedin Communities

  B. Facebook Communities

  C. Ideas Exchange

  D. Trailhead

  Correct Answer: CD