What come in a variety of forms and are offered to retailers simply for purchasing the manufacturer's brand or for performing activities in support of the manufacturer's brand?
A. Trade allowances
B. Power transfers
C. Sales promotions
D. Reward structures
Database marketing offers companies for which of the following four abilities?
A. Addressability, Measurability, Flexibility, and Reproduction
B. Attainability, Measurability, Litheness, and Accountability
C. Addressability, Expressiveness, Flexibility, and Accumulation
D. Addressability, Measurability, Flexibility, and Accountability
What is calculated by dividing the cost of an ad placed in a particular ad vehicle by the number of people who are exposed to that vehicle?
A. Cost per single source
B. Cost per thousand
C. Selectivity cost
D. Advertising cost
What is the reason for setting advertising objectives?
A. it forces top marketing and advertising management to agree on the course advertising is to take for the following planning period
B. it guides the budgeting, message creation, and media selection aspects of advertizing strategy
C. it provide standards against which results can be measured
D. All of the above
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