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Certified Business Manager

Exam Details

  • Exam Code
    :CBM
  • Exam Name
    :Certified Business Manager
  • Certification
    :APBM Certifications
  • Vendor
    :APBM
  • Total Questions
    :354 Q&As
  • Last Updated
    :May 08, 2024

APBM APBM Certifications CBM Questions & Answers

  • Question 341:

    What is measured as a percentage of total industry sales over a specified time period?

    A. Market share

    B. Research and development share

    C. Mind share

    D. Voice share

  • Question 342:

    The consumer arrives at a choice by considering all of the attributes of a product and mentally trading off the alternative's perceived weakness on one or more attributes for its perceived strength on other attributes in:

    A. Non-compensatory model

    B. Compensatory model

    C. Post-purchase model

    D. House-holding decision making model

  • Question 343:

    Which of the following is NOT the step of decision-making process?

    A. Problem recognition

    B. Alternative evaluation

    C. Purchase

    D. Post-purchase security

  • Question 344:

    The process by which individuals or groups select, use, or dispose of gods, service, ideas, or experiences to satisfy needs and demands is called:

    A. consumer behavior

    B. buyer behavior

    C. user behavior

    D. purchaser behavior

  • Question 345:

    Leaves the cost and responsibility at transportation to the customer is called:

    A. live pricing

    B. Free on board pricing

    C. couponing pricing

    D. customer pricing

  • Question 346:

    Strategy of pricing the new product at a relatively high level and then gradually reducing it over time is known as:

    A. Product skimming

    B. Consumer skimming

    C. Floating Market concept

    D. Market skimming

  • Question 347:

    Form of brand promotion that ties a brand to a meaningful cultural, social, athletic, or other type of high-interest public activity is known as:

    A. Purchase-related marketing

    B. Cause-related marketing

    C. Even-related marketing

    D. Corporate-related marketing

  • Question 348:

    Form of defensively oriented public relations that deals with developments having negative consequences for the organization, this is called:

    A. Proactive marketing public relations

    B. Reactive marketing public relations

    C. Immediate marketing public relations

    D. Upbeat marketing public relations

  • Question 349:

    What is speaks as offensively rather than defensively oriented, and opportunity-seeking rather than problem solving?

    A. Event marketing relations

    B. Cause-related marketing

    C. Proactive marketing public relations

    D. None of the above

  • Question 350:

    Retailers purchase enough products during a manufacturer's off-invoice allowance period to carry the retailers over until the manufacturer's net regularly scheduled deal is called:

    A. Forward buying

    B. Backward buying

    C. Diverting

    D. Forward rewards

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