A company's product cannot be sold beyond 12 months from the date of manufacture. The product contains hazardous material and must be returned to the factory to be neutralized. This situation is an example of product:
A. reuse.
B. remanufacturing.
C. recovery.
D. refurbishing.
A main benefit of using customer relationship management (CRM) is:
A. maximization of on-time delivery.
B. minimization of product returns.
C. identification of customers with high lifetime value.
D. finding new markets for existing products and services.
A company has been delivering a global product that no longer appears profitable. Senior management's best response is to:
A. analyze product profitability by market segment.
B. discontinue the product based on eroding profitability.
C. provide additional incentives to the sales force.
D. increase promotional activity across all markets.
A firm supplies a single line of products to consumers using retail stores and on-line sales, distributors, and wholesalers. Currently the firm has common pricing and response times for sales in each sales channel. Which of the following tools is most appropriate to employ to improve profitability?
A. Customer segmentation
B. Customer-facing ordering systems
C. Customer relationship management (CRM)
D. Supply Chain Operations Reference (SCOR?
The primary reason for a firm to pursue strategic supply chain activities is to:
A. gain competitive advantage.
B. reduce costs.
C. increase productivity.
D. decrease product lead time.
Companies are more likely to consider the consequences of their product design decisions when they view the reverse supply chain as an extension of the:
A. forward supply chain.
B. marketing process.
C. manufacturing process.
D. sales and operations planning process.
A large manufacturer wanting to be more competitive in the global market place decided to outsource its transportation and return processing to other companies on a contractual basis. The companies providing the services would be referred to as:
A. fourth party logistics providers.
B. third party logistics providers.
C. retail services providers.
D. distribution services providers.
The main benefit of a mass customization product design strategy is to:
A. sell high quantities of product to specific customer segments.
B. achieve economies of scale in purchasing components.
C. offer more product variety while keeping inventories low.
D. avoid assembly of finished products.
Keeping all other factors equal, a company typically will try to maintain higher service levels for products with:
A. wider variety.
B. shorter lead time.
C. higher profit margins.
D. lower sales volumes.
Which of the following scenarios represents a correct application of the Supply-Chain Operations Reference-model (SCOR)?
A. Sales and marketing refers to SCOR to improve demand generation.
B. Production and engineering uses SCOR best practices to design a new "make" process flow.
C. Distribution and logistics selects suppliers from the SCOR reference list.
D. Marketing and development incorporates SCOR Level I metrics for new product design.
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