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Q25 Multiple choice

A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches.
Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.

Which two steps should the consultant take to address this new use case? Choose 2 answers

Select all that apply.

A
Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both.
B
Map the primary key from the two systems to party identification, using CRM ID as the identification name for individuals coming from the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform.
C
Create a custom matching rule for an exact match on the Individual ID attribute.
D
Create a matching rule based on party identification that matches on CRM ID as the party identification name.

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