One of the theories behind NetProfiler Services is:
A
Many organizations do not know all the aspects of a given application or service they provide, which makes it difficult to fully map that service and monitor it from end to end. NetProfiler has visibility into many different areas and can often see connections used by different parts of a service that may be unknown to different administrators. This visibility allows NetProfiler to identify all the different components of a service and provide detailed visibility and monitoring into that service's performance.
B
When monitoring an application, it is often necessary to think of that application as a service instead of an application. By utilizing NetProfiler Services, you are able to take your application and easily convert it to a service. This conversion allows you to treat the application differently so it can be more effectively monitored.
C
Applications are large and complex and often traverse different groups within a single organization. Without the concept of a service in NetProfiler, it would not be possible to monitor the traffic from a single application since each group would have no purchase their own NetProfiler to monitor their individual aspect of the application.