Project scenario - Get fit with football! (Note: The companies and people within the scenario are fictional)
Introduction
A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The tournament will contribute towards achieving the targets set by a national initiative to improve the fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be covered through fees paid by teams registered to take part in the tournament, sponsorship and monies raised during the day. Any surplus would be used for the maintenance of local sports centres.
Teams can register under one of several age groups for both boys and girls. In addition, family members are asked to attend to provide support.
This sports event is designed to be a family day out. The football tournament will have an event village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The tournament will take place on the LGA-owned football pitches near the centre of the town, although space is somewhat limited.
Scope
The initial scope of the project includes:
a marketing campaign to promote the event;
a celebrity to open the event;
a website to provide information about the event and handle applications;
an event village to support the 'family day out';
the training of LGA staff as volunteers to run and support the event;
back-office processes to handle the applications;
fundraising to cover the cost of the event.
The project has been set up with four work streams to deliver this work:
1. Marketing
2. Website
3. Event Village
4. Staff Training
Project Background
The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre of town has been given to the project for the entire duration. The office is across the corridor from the Marketing Department and the project manager has already put a sign on the door that says 'Mission Control'.
Timeline
An initial timeline has been suggested and is shown in the following diagram. The timeline may evolve due to the agile ways of working. The timeline shows how work streams are broken down into work packages and/or timeboxes.
Staff Training - Additional information
The event will be supervised primarily by LGA staff volunteers. They will need to be trained in various skills so that:
the event is carried out safely and professionally;
staff members are able to give advice on health and fitness.
This is covered by four work packages:
1. Training syllabus:
High-level design of the manual.
Content of each module.
2. Course content for safety and professionalism:
Detailed design of two modules: Health and Safety including basic first aid.
Customer relations to look after people attending the event.
Piloting the modules with a group of volunteers.
3. Course content tor giving advice on health and fitness:
Detailed design of two modules: Exercise fundamentals including how to warm up and cool down.
Healthy eating including what types of food are good for you.
Piloting the modules with a group of volunteers.
4. Training delivery:
Production of the training manual;
Delivery of the training to the rest of the volunteers.
The Staff Training Team is staffed by in-house training staff members that have been involved in several waterfall projects but have not had any exposure to agile.
Using the Project Scenario and Staff Training Additional information, answer the following question:
The LGA's social media expert has advised that a few social media channels already used by the LGA have much more traffic than many of the others that are available.
However, the customer subject matter expert has requested a presence on a wide range of social media channels to promote the health and fitness messages.
Which reason explains why the team manager should focus delivery on the most popular social media channels according to the five targets?