Free PEGACPMC74V1 Exam Dumps Preview

Question 1

Single choice

When using an adaptive model in a marketing campaign, the Treatment type used in the Offer Flow must match the value of the property ________________.

1. A

   pyDirection

2. B

   TreatmentType

3. C

   pyChannel

4. D

   pyTreatment

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Correct answerC

Question 2

Single choice

In which channels is the Contact Policy applicable?

1. A

   Inbound

2. B

   Web and Call Center

3. C

   Omni-channel

4. D

   Outbound

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Correct answerB

Explanation

References:
https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf
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Question 3

Single choice

The diagram below displays the definition of four contact policies.
If they are all included in an E-mail Channel Only strategy, which one is executed?

1. A

   Contact Policy B

2. B

   Contact Policy D

3. C

   Contact Policy A

4. D

   Contact Policy C

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Correct answerD

Question 4

Single choice

In Pega Marketing, a control group is implemented using ______________________.

1. A

   a sub strategy

2. B

   an interaction rule

3. C

   a control group rule

4. D

   a segment rule

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Correct answerD

Explanation

References:
https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf
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Question 5

Single choice

How do we refer to a segment that is used to test the impact of a specific offer?

1. A

   Target Segment

2. B

   Control Group

3. C

   Test Group

4. D

   Validation Set

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Correct answerB

Question 6

Single choice

In a real-time container, when Impression capture is set to Captured by channel, then _______________.

1. A

   the channel records the impression in its own system

2. B

   Pega Marketing asks the channel to record an impression

3. C

   Pega Marketing records an impression anyway

4. D

   the channel can explicitly request to record an impression

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Correct answerD

Explanation

References:
https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf
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Question 7

Single choice

Which strategy design pattern is used to implement Contact Policy regulations?

1. A

   Prioritize - Set Property - Filter

2. B

   Proposition Data - Data Import - Decision Table

3. C

   Interaction History - Group By - Contact Policy

4. D

   Set Property - Prioritize - Contact Policy

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Correct answerD

Question 8

Single choice

In Decision Management, individual customer behavior is captured by________________.

1. A

   predictive models

2. B

   interaction history

3. C

   Visual Business Director

4. D

   decision strategies

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Correct answerA

Question 9

Single choice

A customer's propensity to accept a proposition increases when ______________________.

1. A

   the proposition was rejected by similar customers

2. B

   similar propositions were accepted by the customer

3. C

   the proposition was accepted by similar customers

4. D

   similar propositions were rejected by the customer

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Correct answerB

Question 10

Single choice

In a campaign that uses a channel constraint, which strategy parameter must be set?

1. A

   pyConstraint

2. B

   pyTreatment

3. C

   pyOutbound

4. D

   pyChannel

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Correct answerD

Explanation

References:
https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf
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