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PDX-101 Essentials of Pardot Lightning App for Digital Marketers (PDX-101)

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Salesforce · PDX-101

Free PDX-101 Exam Dumps Preview

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Question 1

Multiple choice

Which two list types can be used as a suppression list on an email send? (Choose two answers.)

A
Static list
B
Dynamic list
C
Test list
D
Public list

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Correct answersA, B

Question 2

Single choice

When looking at a landing page report in Pardot, what does unique submissions represent?

A
The number of times that an anonymous visitor successfully completed a form on the landing page and therefore "converted" to a prospect.
B
The total number of times a form on the landing page has been successfully completed.
C
The number of individual prospects who viewed the landing page at least once.
D
The number of individual prospects who submitted the landing page at least once.

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Correct answerD

Question 3

Single choice

What is the difference between a dynamic list and a static list?

A
Dynamic list membership CANNOT be manually updated but static list membership can be manually updated.
B
Dynamic lists are retroactive while static lists CANNOT be retroactive.
C
Dynamic list membership can be manually updated but static list membership CANNOT be manually updated.
D
An action can be added to a dynamic list that will trigger when a prospect is added but an action CANNOT be added to a static list to trigger when a prospect is added.

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Correct answerA

Question 4

Single choice

By default, which object is Salesforce is created when a new prospect is assigned in Pardot?

A
Lead
B
Opportunity
C
Content
D
Account

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Correct answerA

Question 5

Single choice

An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.

Where can this be configured to ensure that every time the landing page is completed, the email is sent?

A
Configure an autoresponder email to send as a completion action when the `Request a Demo" landing
page has been submitted.
B
Configure an automation rule to send the email when "Request a Demo" form has been successfully completed.
C
Configure a segmentation rule to send the email when "Request a Demo" landing page has been successfully completed.
D
Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted.

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Correct answerD

Question 6

Single choice

A user needs to change which form is used in a running engagement program.

What is the first step the user must take in order to make this change?

A
Name the new version of the program
B
Pause the program
C
Delete the old form
D
Edit the program

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Correct answerB

Question 7

Multiple choice

A Marketing Manager meets a new customer at an event.

How can they create that new customer as a prospect in Pardot?

A
Create a new lead in Salesforce without an email address.
B
Add the prospect's first name and last name to a CSV file and import that into Pardot.
C
Take a picture of their business card and upload it into Pardot.
D
Have the prospect submit a form with their name and email address.

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Correct answersC, D

Question 8

Multiple choice

A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.

Which three things will affect the prospect records based on these activities? (Choose three answers.)

A
Bob's prospect record will have a tag of "clicked" applied to it.
B
Bob's prospect record will show him clicking on the link and filling out the form.
C
Kate's prospect record will show her clicking on the link and filling out the form.
D
Kate's prospect record will have a tag of "clicked" applied to it.
E
Bob's visitor record will have a tag of "clicked" applied to it.

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Correct answersB, C, D

Question 9

Single choice

How many visitors per identified company will be displayed in the Identified Companies table on the dashboard?

A
As many visitors that have engaged with the website from that company.
B
1
C
2
D
3

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Correct answerB

Question 10

Single choice

What information is required when creating a prospect manually?

A
Campaign, Company, Email, Score
B
Account, Email, Profile, Score
C
Campaign, Email, Full Name, Profile
D
Campaign, Email, Profile, Score

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Correct answerD

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2	Multiple choice	3

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Essentials of Pardot Lightning App for Digital Marketers (PDX-101)

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