VCEdump

MARKETO-MCE Marketo Certified Expert

PDF question preview Back to product

Reading controls

Reader tools

Free demo

12 of 75 questions

Purchase the full version to unlock every question and answer.

View the full question set

Preview tools

Try Web TestEngine

Question formats

Single choice9

Multiple choice3

Marketo · MARKETO-MCE

Free MARKETO-MCE Exam Dumps Preview

Preview real exam questions, verified answers and available explanations before choosing a study plan.

Question 1

Single choice

What is one difference between segmentations and smart lists?

A
A lead can exist in multiple segmentations but not in multiple smart lists.
B
Segmentations can be used to create dynamic content while smart lists cannot.
C
Smart lists can be used as a filter option when creating an email program while segmentations cannot.
D
Smart lists can be used in smart campaigns while segmentations cannot.

Reveal answer details Close answer details

Correct answerB

Explanation

References:
https://gosolomon.com/mce-study-guide-targeting-personalization/

Question 2

Single choice

A marketer is creating an autoresponder email to send a link to a piece of content.

What is an incorrect use of a token?

A
A text token for the link to a displayed image
B
A text token for the link to the content
C
A lead token for the lead's first name
D
A styled rich text token for the subject line.

Reveal answer details Close answer details

Correct answerB

Question 3

Single choice

A marketer wants to identify duplicate leads using the person's full name instead of email address.

How can the marketer accomplish this task?

A
Adjust the duplicate System Smart List filter value to Full Name
B
Create a Smart List using the Full Name filter and the duplicate constraint
C
Edit duplicate identification settings in the Admin panel
D
Create a segment using Full Name

Reveal answer details Close answer details

Correct answerA

Explanation

References:
https://nation.marketo.com/t5/Product-Discussions/How-to-Handle-Full-Name-Duplicates/td-p/47687

Question 4

Single choice

What should be used to make program acquisition automatic?

A
Local landing page
B
Global form
C
Global landing page
D
Hidden form fields

Reveal answer details Close answer details

Correct answerA

Question 5

Single choice

A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.

How should this be done?

A
Use Mark Input to display the abbreviation while storing the full state
B
Store the full state in "Stored Value" and the abbreviation in "Display Value" on the form field settings
C
Store the full state in "Display Value" and the abbreviation in "Stored Value" on the form field settings
D
Use Mark Input to display the full state value while storing the abbreviation

Reveal answer details Close answer details

Correct answerB

Explanation

References:
https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Admin-Operational/ba-p/242936?comment=34298

Question 6

Multiple choice

An engagement program to promote a new online training series has two objectives:

A "Haven't Attended" objective to get people who have never attended to sign up
A "Continue" objective to get people who have previously attended to complete the training series

Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)

A
A transition rule to pull members from the "Haven't Attended" group to the "Continue" communications emails
B
A transition rule to push members from the "Haven't Attended" group to the "Continue" communication emails.
C
Two streams: one to add people to the program and the other to promote more new attendees
D
Two streams: one to promote attendance and the other to encourage completion

Reveal answer details Close answer details

Correct answersB, D

Question 7

Single choice

What is the difference between hard bounces and soft bounces?

A
A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email
address is invalid.
B
A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a
few days.
C
A soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a
few days.
D
A soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email
address is invalid.

Reveal answer details Close answer details

Correct answerB

Explanation

References:
https://docs.marketo.com/display/public/DOCS/Hard+and+Soft+Bounces+in+Email

Question 8

Multiple choice

What are the components of an Engagement Program Dashboard? (Choose three.)

A
Engagement Over Time
B
Clicks
C
Pending sends
D
Engagement Score
E
Highest Engagement
F
Membership ROI

Reveal answer details Close answer details

Correct answersA, D, E

Explanation

References:
https://docs.marketo.com/display/public/DOCS/The+Engagement+Dashboard

Question 9

Single choice

A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region.

What would be the best way to accomplish this?

A
Add a custom column to the Program Performance Report.
B
Use a custom tag as a filter on the setup tab of the Program Performance Report.
C
Use a filter on the smart list of the Program Performance Report.
D
Use the drill down feature of the Program Performance Report.

Reveal answer details Close answer details

Correct answerB

Question 10

Single choice

The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.

Who receives the new content at the next cast?

A
All leads in the program with an engagement score higher than 5.
B
All leads who have not exhausted content in the entire program.
C
All leads who have exhausted content in the entire program.
D
All leads who are in the first stream of the program.

Reveal answer details Close answer details

Correct answerC

Explanation

References:
https://nation.marketo.com/t5/Product-Discussions/What-happens-to-exhausted-leads-when-new-content-is-added/td-p/57316

Question 11

Multiple choice

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email.

Which three steps must Kurt complete in order to accomplish this? (Choose three.)

A
Add a new My Token to the program called {{my.webinar URL}}
B
Create a smart campaign using the Fills Out Form trigger
C
Create a smart campaign using the Send Alert flow step
D
Change the form settings to operational
E
Create an email that includes the {{member.webinar URL}} token
F
Change the email settings to operational
G
Create an email that includes the {{webinar.link URL}} token

Reveal answer details Close answer details

Correct answersB, E, F

Explanation

References:
https://nation.marketo.com/t5/Product-Discussions/How-To-Lock-Down-Event-Registration-Form-To-Limit-Registration/td-p/198765

Question 12

Single choice

Given the Active Lead Model program:

From where are the tokens inherited?

A
Behavioral Scoring folder
B
Lead Scoring folder
C
z_Archive folder
D
Active Lead Scoring Model program

Reveal answer details Close answer details

Correct answerB

Explanation

References:
https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Targeting-Personalization/bc-p/243024

VOL	TYPE	QUESTIONS
1	Single choice	9
2	Multiple choice	3

Free MARKETO-MCE Exam Dumps Preview

Marketo Certified Expert

PREVIEW CONTENTS · 2 VOLUMES

QUESTION 1

QUESTION 2

QUESTION 3

QUESTION 4

QUESTION 5

QUESTION 6

QUESTION 7

QUESTION 8

QUESTION 9

QUESTION 10

QUESTION 11

QUESTION 12