Free MARKETING-CLOUD-PERSONALIZATION Exam Dumps Preview

Question 1

Single choice

Which data feed integrates external system data into a user's profile leveraging identity attributes?

1. A

   Interaction Feed

2. B

   Catalog Feed

3. C

   User Feed

4. D

   Identity Feed

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Correct answerC

Question 2

Multiple choice

In which two locations in the pageType definition can a developer pass in attributes?

1. A

   Listeners

2. B

   cashdom

3. C

   Ismatch

4. D

   onActionEvent

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Correct answersA, D

Question 3

Single choice

How does Guardian determine the expected range for a given metric?

1. A

   Guardian uses continuous machine learning to set predict the expected range

2. B

   Guardian comes with pre-built ranges for each metric, which cannot be configured

3. C

   Guardian uses upper and lower bounds set by the user for each metric.

4. D

   Guardian queries the Data warehouse to establish logical the expected ranges

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Correct answerA

Question 4

Single choice

What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?

1. A

   ETL feeds

2. B

   Automation Studio

3. C

   Sitemap

4. D

   API

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Correct answerA

Question 5

Single choice

How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

1. A

   25 filters and 25 goals

2. B

   Unlimited

3. C

   300 total between filters and goals

4. D

   64 total between filters and goals

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Correct answerD

Question 6

Single choice

What would a marketer include if they want to ensure they display recommendations from more than one category?

1. A

   Variation

2. B

   Exclusion

3. C

   Ingredient

4. D

   Booster

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Correct answerA

Question 7

Single choice

Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

1. A

   Viewer

2. B

   Campaign editor

3. C

   Editor

4. D

   Campaign author

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Correct answerC

Question 8

Single choice

How does IS define web template?

1. A

   A repeatable framework used to create a web campaign

2. B

   A google Chrome Extension

3. C

   The events and behavior of what will be captured on the websites

4. D

   An area on your site that a developer has configured.

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Correct answerA

Question 9

Single choice

How quickly does Marketing Cloud Personalization synthesize and activate data to gauge and respond to an individual's in-the-moment intent, across channels?

1. A

   1 minute

2. B

   30 milliseconds

3. C

   30 seconds

4. D

   1 second

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Correct answerB

Question 10

Single choice

A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

1. A

   The option to exclude anonymous fields on a segment export

2. B

   The option to include all custom fields on a segment export

3. C

   The option to include built-in fields on a segment export

4. D

   The option to send segment data to Marketing Cloud

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Correct answerB

Question 11

Single choice

The Sitemap is implemented to manage which channel solution?

1. A

   Email

2. B

   Server-side

3. C

   Web

4. D

   Mobile

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Correct answerC

Question 12

Single choice

Which feature allows a business user to overlay campaign creation and editing directly on their website?

1. A

   Javascript Beacon

2. B

   Visual Editor

3. C

   Web SDK

4. D

   Web Extension

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Correct answerB

Question 13

Multiple choice

What are the two main functions of the Event API? (select 2)

1. A

   Capture user attributes and actions

2. B

   Process GDPR data or deletion requests

3. C

   Return campaign responses

4. D

   Bulk load external campaign data

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Correct answersA, C

Question 14

Single choice

What is the best practice naming convention for attributes?

1. A

   UpperCamelCase

2. B

   Lower_snake_case

3. C

   Upper_snake_case

4. D

   lowerCamelCase

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Correct answerA

Question 15

Single choice

A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour.

How would they accomplish this in service cloud?

1. A

   The agent uses a customized next best offer widget powered by the interaction studio connector

2. B

   Leverage service cloud to inform IS in real-time

3. C

   Use machine learning to serve product/ content recommendations in email sent by your ESP

4. D

   Manually sync data from Interaction studio to service cloud

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Correct answerA

Question 16

Multiple choice

What are the three types of ingredients available for a recipe?

1. A

   Catalog-based and Trending

2. B

   Recommendations

3. C

   Co-Occurrence

4. D

   Machine Learning

5. E

   Promotions

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Correct answersA, B, C

Question 17

Multiple choice

What are two types that real time interaction management helps marketers to personalize the customer?

1. A

   Data Aggregation

2. B

   Data Storage

3. C

   Next best Action

4. D

   Orchestration

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Correct answersC, D

Question 18

Single choice

In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?

1. A

   Single view of customer

2. B

   Unified customer profile

3. C

   Unified view of customer

4. D

   Single Source of Truth

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Correct answerB

Question 19

Single choice

How are anonymous visitors tracked?

1. A

   Interaction studio assigns a unique alphanumeric identifier using a first-party cookie

2. B

   Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie

3. C

   The customer must assign a unique alphanumeric identifier using a first-party cookie

4. D

   The browser assigns a 3rd party cookie

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Correct answerA