Free MARKETING-CLOUD-EMAIL-SPECIALIST Exam Dumps Preview

The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email.

Which tool is recommended to execute this process?

Northern Trail Outfitters (NTO) wants to implement asingle-audience drip campaign and then, ever time,

create new version with tests of random audience splits with different messages.

Which tool should NTO use to accomplish these iterative tests?

The website team at Northern Trail Outfitters has noticed performance issues on the site when the
marketing team sends promotional emails.

What should the marketer do to prevent this problem?

Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.

Which functionalities accomplish the requested configuration?

Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension.

How can a marketer ensure that subscribers are imported with data in both of these fields?

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.

What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

NTO would like to create a landing page that displays subscribers information pass to it from email link on the page, This page contains a smart capture form, NTO would like to require email address and reply date and response for subscriber's completing the form, how should NTO will set the data extension?

A marketing manager has created a global template at the top level to control branding standards and make updates easy. The template needs to be used company-wide across all business units.

How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

An account will be providing a unique key for each subscriber from an external system.A marketer wants to create a data extension for sending email campaigns.

Which two steps should the marketer take when creating the data extension? Choose 2 answers

Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no production emails are sent with the TACO prefix.

Which action should the email specialist recommend to avoid sending an erroneous subject line?

A marketing manager wants to provide unique content to each customer in an upcoming email campaign.

Which three featurescould be used to create individualized content in the email? Choose 3 answers

Northern Train Outfitters wants to identify subscribers with something other than an email address.

What value can be used to accommodate this?

Northern Trail Outfitters wants to increase email subscribers this quarter.

Which three methods could they use to legally obtain subscribers? Choose 3 answers

Northern Trail Outfitters (NTO) needs to use a point-and-click tool to testsegmentation rules and verify that the correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.

Which two tools should be used to test and configure the segment? (Choose two.)

Northern Trail Outfitters wantsto send monthly birthday coupons to their subscribers.

What feature would allow for easy segmentation?

The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech"

How can this process be automated?

How is Primary Key used?

Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of their subscribers stored in data extensions: Education Events and Sales.

What feature should the company use to manage its opt-out strategy?

Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.

What best practice should NTO employ?

A marketer needs to share report results with a manager.

When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager? Choose 3 answers

When does the validation of email address occur when using a data extension?

What is triggered automation?

Which combination of audiences can be selected in the recipientsection for a specific Send?

A Marketer developed an email with personalized content based on 5 geographical regions;

Northwest - Static Image; Southwest - Image carousel

Central - No content; Northeast - Static image; Southwest - Coupon;

How many dynamic content rules need to be created to accomplish this?

Northern Trail Outfitters (NTO) wants to start using automation to simplify their email marketing.

Which automation should NTO create as a good first step?

Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.

Which feature should NTO use?

NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns.

Which threemethods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers

Amarketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.

In which two ways should the data extension and import be configured? Choose 2 answers

A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.

What are twoeffective methods to acquire new subscribers? Choose 2 answers

Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.

How should the automation beconfigured to run?

NTO completed a data reviewprocess and discovered their data extensions folders contain hundreds of filtered data extensions which are never used.

What tool could NTO use to alleviate the number of filtered audience that are related for sending?

NTO has a small catalogue of items featured in companyemails, the NTO marketing team managers, what images popping suggested items and call to action are used with each item in this catalogue within a database this data is saved into a data extension in the marketing cloud and then called into the emails dynamically, each time a change is made to the content a new updated file is dropped on NTOsftp, a proof email is being send to business stake holders for final approval.
Using automation studio how can NTO assure that the catalogue stays up to date

Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.

Which two elements of the send can be reviewed with Approvals? Choose 2 answers

A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.

What should be used to source the data from these different sources?

Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.

Which out-of-the-box report should IMTO use to get this informationto refine to its sending methods?

Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.

Which component should the Marketing Cloud email specialist configure to provide this functionality?

Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.

Which Marketing Cloud function should be used to get this data automatically on a daily basis?

The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.

At a minimum, which activities should be configured in Automation Studio to meet their requirements?

The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customers who
have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would
like to exclude anyone who has a 'silver' status.

Which three tools should be used to segment this data?

Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.

Which journey type is best suited to run this test?

A marketer wants to create a responsive email that will render correctly across all email clients.

What tool could they use?

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.

Which Journey Builder activity should NTO use?

A marketer is implementing a cart abandonment experience for customers and wants to build an automated send based on new additions to the data extension. However, the send is failing when a coupon bank runs out of codes and cannot be displayed in the email.

Which Automation Studio activity is preventing the email from sending?

Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails toindicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.

Where can the marketer most easily find this information?

A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.

Where should a marketer go to see a list of ell email addresses and domains that are verified for sending?

Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP

with other customers.

Which action ensures NTO'ssending reputation remains intact?

A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation. They added new fields to the Contact object for new marketing needs.

Which first step should the customer take to ensure the new fields are available to segment on in Marketing Cloud?

A local craft store is implementing Marketing Cloud and will be using lists to store their subscriber data.

Which two types of data could subscribers easily update via the default Profile Center? (Choose two.)

A marketing team wants to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email.

Which tool should be used to execute this process?

Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units.

Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

Which one in NOT an offline tactic for capture email addresses?

Northern Trail Outfitters is implementing Marketing Cloud and is unsure whether to use lists or data
extensions. Their consultant recommended they use data extensions.

Which three considerations did the consultant take into account when recommending a dataextension-based model over lists? Choose 3 answers

Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.

Which feature allows NTO to easily target this segment?

NorthernTrail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.

How should the notification be received if the data import is unsuccessful?

A retail brand is running a campaign for new customers that open a loyalty account.

The first email is sent straight after the account is set up.

The second email is sent 1 day after the account hasbeen set up to prompt the user to make a purchase.

The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the account yet.

Data kept in two separate data extensions

The brand's marketing team want to send campaign from the data extension.

Which variable can be tested using the A/B testing tool? (Choose 3)

Northern Trail Outfitters wants its business account managers to receive copies of the failed payment alert emails sent to its customers.

Which feature should the Marketing Cloud email specialist use?

Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience.

NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A marketer needs to import a text file and does not have access to the account's Enhanced FTP site.
Whatis the recommended way to import the data?

Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.

Which import option should be used to ensure the data extension only contains currently active customers?

Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate ofcustomers that have been through a Welcome Series Journey in the last 7 days.

Where should they find this dashboard?

A marketer wants to grow the company's email subscriber list viasocial channels and its mobile app.

Which best practice can the marketer use to grow the subscriber list? (Choose 2)

The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.

Which tool should be used?

Northern Trail Outfitters wants to optimize email engagement.

Which elements could they test using the A/B Test feature?

Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript.

Which statement best describes how AMPscript can be used to customize email messages?

Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.

Which feature will enable this?

An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.

Which text should be used for the call-to-action button to drive the most engagement?

A marketing manager notices emails cluttered with images that are inconsistent with branding guidelines.

Which step should they take to restrict the types of content within a content slot?

Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension.
They do not want the data overwritten. If asubscriber no longer meets the filter criteria, they should remain in the segment.

What could be used to segment the data?

Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.

Which option minimizes the impact of thiserror?