MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL Salesforce Marketing Cloud Advanced Cross Channel

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Salesforce · MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL

Free MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL Exam Dumps Preview

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Question 1

Single choice

Where are Topic Profiles configured for use in Command Center?

A
Social Studio Automate
B
Social Studio Admin
C
Social Studio Engage
D
Command Center Admin

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Correct answerB

Question 2

Single choice

If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A
All business units will haveaccess
B
Onlythe business unit where it was created will have access
C
Onlythe business unit(s) immediately below the top level account will have access
D
Onlythe top level business unit will have access and permissions need be set here for sharing

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Correct answerD

Question 3

Single choice

Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

A
Einstein Copy Insights
B
Einstein Content Selection
C
Einstein Scoring
D
Einstein Engagement Frequency

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Correct answerD

Question 4

Single choice

Which step must be completed before creating audiences with Advertising Studio in order to send advertisements to Facebook, Pinterest, Google or LinkedIn platforms?

A
First create and setup a business/advertising account with the audience platform
B
Call the platform hotline to ask for permission to send advertisements.
C
No steps are required since it is already configured in your Marketing Cloud account.
D
Have subscribers opt-in.

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Correct answerA

Question 5

Single choice

How frequently does Einstein Engagement Scoring updates to email?

A
Email daily
B
Mobile Weekly
C
Model Monthly

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Correct answerB

Question 6

Multiple choice

Which three ways can an administrator improve how quickly Journey Builder processes records for entry? Choose 3 answers

A
Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
B
Make sure you are connected to a fiber internet connection.
C
Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
D
Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
E
Do not use a filter in the entry source to filter more than 50% of your contacts

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Correct answersA, C, E

Question 7

Single choice

Whichis true about SMS Keywords other than HELP or STOP?

A
Keywords created at the parent business unit, are available in all the child businessunits
B
Keywords created in anybusiness unit can be shared to any other business unit
C
Keywords created at a business unit level, whether parent or child, remain available only to that business unit
D
Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units

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Correct answerC

Question 8

Multiple choice

Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud? Choose 2 answers

A
Google360 Tracking Code
B
Triggers
C
Collect Tracking Code
D
Catalog
E
Data Extensions

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Correct answersD, E

Question 9

Multiple choice

What is true for behavioral triggers? Multiple select.

A
they cannot be modified
B
need collect tracking code
C
need catalog data

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Correct answersB, C

Question 10

Multiple choice

Which three are fields in the Mobileconnect Demographics table? Choose 3 answers

A
Region
B
Channel
C
Email
D
City
E
Last Name

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Correct answersA, C, D

Question 11

Single choice

How dots social studio unify anonymous and known identities?

A
Deterministic matching
B
Probabilistic matching
C
Sentiment correlation
D
Hashtag engagement tracking

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Correct answerA

Question 12

Single choice

What user permission is required to configure SSO in social studio?

A
Super user
B
full user
C
custom user
D
limited user

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Correct answerA

Question 13

Single choice

Which keywords does MobileConnect automatically recognize as STOP keywords?

A
LEAVE, GOAVVAV, END, UNSUB, NO
B
QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
C
STOP. FINISH, END, UNSUB, LEAVE
D
STOP, QUIT, CANCEL, END, UNSUBSCRIBE

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Correct answerD

Question 14

Multiple choice

If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience.
Series of 3 emails.
Based on the scenario above, what is the best solution to automate this daily campaign?

A
Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
B
Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
C
Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
D
Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
E
Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities

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Correct answersA, B, C

Question 15

Single choice

How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

A
STO predicts the best time to send a message for each contact through Journey Builder
B
STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends
C
STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email
D
STO can help send SMS messages at the time individuals are most likely to engage with the message

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Correct answerA

Question 16

Single choice

How can Distributed Marketing messages be configured to use approval workflows?

A
It uses the standard Salesforce Approval Process feature to route content through manual approvals.
B
Therearecurrently no approval workflows available.
C
A customer support case needs to be opened to enable the functionality.
D
All DM sends need to enable the`'workflow active' settingwithin the message template.

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Correct answerA