Free MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Exam Dumps Preview

Salesforce Engage and CRM Visible List

Static Public List and Automation Rule

Email Preference Center and Dynamic Public List

Segment prospects with free email service providers for initial email sends.

Segment the best and most active contacts for initial email sends.

Segment cold prospects with a low score to reengage for initial email sends.

The landing page on a browser with the cookies cleared was not tested.

The same layout template on both the form and the landing page was not used.

The form HTML embed code in the layout template code was not used.

By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

By using a static list on the form's completion action, then start the program with a "Form Completed"

trigger so only prospects who completed the form will get the follow up actions.

Add engagement history lightning component to lead & contact page layouts.

Add emails to campaign start displaying engagement history metrics on campaigns.

Add engagement history metrics related lists to campaign page layouts.

When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.

When a visitor converts to a prospect completion actions on a custom redirect will trigger

A-C (3)

10

A/B (2)

Create a form with a Completion Action to send a pricing sheet.

Create a Dynamic List based on page view to segment automatically

Create a special campaign to track pricing page views.

The assigned user must be connected through user sync.

The email must also contain assigned user merge fields.

All prospects on the recipient list must be assigned to a user.

Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

Edit the completion action on the form to only add to the list if the email address is valid.

Use the list to send a permission pass email and remove all hard bounces.

Marketing Cloud Account Engagement Grade field

Einstein Lead Score

Marketing Cloud Account Engagement Score field

Sales Managers can analyze lead information like prospect activity, scores, and grades.

Users can analyze form submission performance for the prospects they have emailed.

Sales Managers can receive desktop notifications for their teams' email activities.

Case

Contract

User

Send weekly search marketing email (sent on Fridays)

Send weekly inactive automations report email

Send daily visitor assignment emails

A+

A

F

Webinar Refusal

Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

You cannot set the prospect's source campaign with page actions.

Having a text only version of email content

Sending email through dedicated IP

Using personalization in email content

Install the Salesforce AppExchange Package and verify the Salesforce connector

Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing

strategies

Salesforce Connector User has 'Read1 permission to the custom object

Segmentation Rule

Completion Action

Dynamic List

Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".

Associate visitor activity to a prospect on form submission.

Capture complete demographic information about an anonymous visitor.

Marketing Cloud Account Engagement Professional

Marketing Cloud Account Engagement Ultimate

Marketing Cloud Account Engagement Standard

Send the least targeted content first, followed by more targeted content

Send five emails exactly seven days apart, without any following steps

Send highly targeted content first, followed by less targeted content

They should ensure their URL structures can handle parameters before verifying the connector.

The connector cannot be linked directly to an MCC account.

The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.

5 minutes

1 hour

10 minutes

For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.

For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

Include a link to the content in the Thank You Content of the form.

Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."

Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."

The sum of total conversions from the form and landing page reports.

The total submissions reflected on the form report in Marketing Cloud Account Engagement.

Twitter

Facebook

CD Linkedln

Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.

Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector

Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce

Configure users > set up a round robin > have nurture programs assign prospects to the round robin

Configure users > set up a queue > have nurture programs assign prospects to the queue

Configure users > set up a custom role > have nurture programs assign prospects to users with the
custom role

First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

First-party tracking is domain-based while third-party tracking is campaign-based.

First-party tracking does not use cookies, while third-party tracking does.

Configure Users > Send daily prospect activity emails by owner

Configure Users > Send Salesforce Engage report emails by team

Configure Users > Send starred prospect activity alerts by owner

Build automation rules add criteria as Contact as blank add action as notify assigned user

Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user