Exam Details

  • Exam Code
    :IMANET-CMA
  • Exam Name
    :Certified Management Accountant (CMA)
  • Certification
    :IMANET Certifications
  • Vendor
    :IMANET
  • Total Questions
    :1336 Q&As
  • Last Updated
    :Jul 19, 2025

IMANET IMANET Certifications IMANET-CMA Questions & Answers

  • Question 1171:

    The most likely effect of a marketing public relations (publicity) campaign is to

    A. Increase overall promotion costs.

    B. Reach only people exposed to other promotional tools.

    C. Provide greater credibility than other promotional tools.

    D. Have little effect on the corporate image.

  • Question 1172:

    Direct marketing is a promotional tool that

    A. Is more frequently used because of market degasification.

    B. Avoids the invasion of privacy issues raised by other marketing methods.

    C. Is more effective at eliciting direct orders than building customer relationships.

    D. Makes greater use of marketing intermediaries than other promotional tools.

  • Question 1173:

    Personal selling is the promotion tool that is

    A. The cheapest

    B. The most effective in the end stage of marketing.

    C. Effective because it is impersonal.

    D. Least effective when customers feel some obligation.

  • Question 1174:

    A firm is introducing a new product. Given a limited advertising budget and a low purchase frequency, the firm should adopt which micro timing approach for its advertising expenditures?

    A. Pulsing.

    B. Continuity.

    C. Righting.

    D. Concentration.

  • Question 1175:

    The element of the marketing communications mix that provides incentives to buy is

    A. Advertising.

    B. Public relations.

    C. Personal selling.

    D. Sales promotion's

  • Question 1176:

    The weighted number of exposures to an advertising message equals

    A. Reach times frequency.

    B. Gross rating points times impact.

    C. Gross rating points

    D. Frequency times impact.

  • Question 1177:

    The marketing communication mix consists of five types of promotional tools or media. Electronic mail belongs to which class of promotional tools or media?

    A. Direct marketing.

    B. Advertising.

    C. Public relations.

    D. Personal selling.

  • Question 1178:

    Advertising budgets tend to decrease as a percentage of sales when

    A. Market share is already high.

    B. Clutter from noncompetitive messages exists.

    C. Products are new.

    D. Substitutability is high.

  • Question 1179:

    The 5 Ms of the advertising process include

    I. Mission

    II. Money Ill. Market sensing

    IV.

    Mass marketing

    V.

    Media

    A.

    I and III only.

    B.

    l,ll1andVonly.

    C.

    II, IV, and V only.

    D.

    III lll, IV, and V.

  • Question 1180:

    Which relationship marketing level is appropriate for a low unit profit margin and many customers?

    A. Reactive marketing.

    B. Basic marketing.

    C. Partnership marketing.

    D. Proactive marketing.

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