A manufacturer is in the process of segmenting customer markets for its products. What is the most appropriate customer factor to use in identifying the segments?
A. Profit margin from purchases
B. Distance from the nearest plant
C. Customer brand image
D. Cost of goods sold (COGS)
To reduce costs and increase control of its primary raw material, a manufacturer of corrugated and cardboard materials and cartons purchases a paper mill. This is an example of:
A. vertical integration in the supply chain.
B. horizontal integration in the supply chain.
C. supplier relationship management (SRM).
D. expansion in the scale of operations.
Which of the following conditions is most likely to be a consequence of running lean production?
A. Increased risk from a disruption
B. Increased demand fluctuations
C. Decreased capacity utilization
D. Decreased supply chain efficiency
Which of the following situations is an example of cross-selling?
A. A computer application inducing buyers to purchase more expensive components
B. A credit card company offering current customers an account with insurance against fraud
C. An online bookseller showing customers a list of books bought by customers with similar purchasing histories
D. Call center operators promoting a slightly more expensive service program
Which of the following outcomes typically is a benefit of collaborative information sharing in the supply chain?
A. Taking market share from existing competitors
B. Increasing the agility of the supply chain partners
C. Automating the common business processes
D. Reducing the levels in the supply chain
Which of the following dimensions of customer value typically is most important for functional products, such as packaged foods?
A. Conformance to requirements
B. Price and brand
C. Value-added service
D. Relationship and experience
A firm wishes to achieve certification to ISO 14000. Which of the following elements must it address?
A. Environmental management procedures
B. Social responsibility procedures
C. Occupational health and safety procedures
D. Quality management procedures
Which or the following disposition decisions in a reverse logistics operation generally results in the highest recuperated profit for a company?
A. Disassembly
B. Recycling
C. Remanufacturing
D. Scrapping for cash
A benefit of product traceability is reduced:
A. size of product recalls to affected items.
B. need for customs inspections.
C. need for compliance audits.
D. size of production lots.
Which of the following metrics is used to measure supply chain reliability?
A. Supply chain response time
B. Perfect order fulfillment
C. Total inventory days of supply
D. Value-added per employee
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