You are planning to install a database server in a mission-critical environment. What is the best way to ensure continuous data availability and reliability?
A. Provide fail-over clustering.
B. Install a multiprocessor server.
C. Establish a strict security policy.
D. Install multiple hot-swappable hard disk drives.
You have just started a new business. In order to accept credit card payments on your Web site, what should you do first?
A. Enable SSL/TLS on the Web server.
B. Set up a certificate server to authenticate customers.
C. Set up an Internet merchant account to process transactions.
D. Configure your payment gateway to work with your e-commerce server.
Which of the following site creation models would be most appropriate for a site needing customer relationship management (CRM) and personalization?
A. Online instant storefront
B. Mid-level online instant storefront
C. Mid-level offline instant storefront
D. High-level offline instant storefront
You are reviewing the requirements for an order entry system. The system will need to work with your accounting system and your customer database. Which of the following is the most important consideration?
A. Ease of use
B. Backup ability
C. Database compatibility
D. Secure transaction processing
A customer living in Canada has purchased a product from a company in France. This product will be shipped to the customer. Which of the following might be levied on this transaction?
A. Tariff
B. Sales tax
C. Provincial tax
D. Value-added tax (VAT)
Which of the following describes a targeted marketing program?
A. A program that targets a specific group of interested people
B. A program that targets the broadest group of people in the most countries around the world
C. A program that selects the largest array of products and markets them to those most likely to purchase products online
D. A program that selects the smallest array of products and markets them to those most likely to purchase products online
To perform at the maximum level of security, digital certificates must be:
A. guaranteed by VeriSign.
B. issued by a trusted third party.
C. verified digitally by a notary public.
D. issued 30 days before the site goes live.
Denying that a payment transaction took place is known as:
A. repudiation.
B. nonrepudiation.
C. poor data integrity.
D. negative authentication.
What is the single most important result of any marketing strategy?
A. Number of products sold
B. Dollars generated in sales
C. Return On Investment (ROI)
D. Cost of the marketing campaign
Which of the following can help assure customers that the information they provide to you will remain private?
A. Create a data backup policy.
B. Post the company security policy.
C. Implement and post a privacy policy.
D. Provide an opt-out link for all e-mail sent to customers.
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