Which of the following is a concern with third-party instant storefronts?
A. They are available only through a portal.
B. They rely on a third party to secure the site.
C. They do not include shopping-cart software.
D. They require extensive knowledge of e-commerce server software.
Most Web sites that use online advertising can be divided into two site categories based on how the sites benefit from the advertising. What are these two e-commerce site categories?
A. Referrer sites and marketer sites
B. Referrer sites and publisher sites
C. Publisher sites and marketer sites
D. Marketer sites and advertising sites
You want to configure a second Web site on a server. Which of the following most efficiently ensures that requests are properly processed by this second Web server for customers around the world?
A. A host header value
B. The server's hosts file
C. Secure Sockets Layer (SSL)
D. The hosts file on user systems
Which of the following is the most effective way to build community with your online storefront?
A. Provide a quantity discount.
B. Create an incentive-based program.
C. Accept several different payment options.
D. Generate an automatic order confirmation.
A large company with an adequate staff and funding wants to implement an e-commerce storefront. Which of the following methods would be most suitable for this company?
A. Online solution
B. Offline solution
C. Instant storefront
D. In-house solution
Which of the following most completely describes a Sharable Content Object (SCO)?
A. An asset described by metadata
B. A system that centrally stores assets
C. A Rich Site Summary (RSS) that aggregates content
D. A Java applet or ActiveX control that aggregates and sequences data
Which of the following statements about Secure Electronic Transactions (SET) is correct?
A. SET was designed to replace SSL.
B. Four protocols were merged to form SET.
C. The SET protocol has gained wide market acceptance.
D. With SET, the merchant does not know the user account number.
Which of the following is true of high-level offline storefronts?
A. They require the greatest amount of expertise to use properly.
B. They use only proprietary encryption and data-formatting standards.
C. They require the site to be taken offline whenever a change is made.
D. They are not designed to support business-to-business (B2B) needs.
Which of the following can help customers complete purchases more quickly?
A. A well-planned site hierarchy
B. Detailed descriptions of products
C. Product testimonials from other customers
D. An RSS feed directing customers to a site blog
Which of the following is most essential when setting a marketing goal for an e- commerce site?
A. The site must complement the company's direction.
B. The site must conform to the latest technical standards.
C. The site must support efforts to improve customer service.
D. The site must conform to the latest accessibility standards.
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