What information is required to make a customer comfortable with making a purchase?
A. A brief product description
B. A picture with no additional information
C. A detailed description of the product with pictures
D. All supporting documentation for the product or service
What are the basic steps for retrieving data for display?
A. Predefine SQL strings, authenticate, format for display.
B. Define the server name, name the database, authenticate the credentials.
C. Connect to a database server, pass the SQL command, retrieve the results.
D. Authenticate to a database server, format for display, retrieve the data results.
Which of the following is a common cause of a buffer overflow?
A. Unchecked data entered into the buffer
B. Unnecessary services running in the buffer
C. Repeated attempts to guess a password stored in the buffer
D. Unexpected SQL statements causing database information to be revealed in the buffer
Which of the following describes an effective target-marketing program for a company that sells kayak accessories to distributors?
A. Sending an e-mail advertisement to those who sell kayaks to outdoor enthusiasts
B. Sending an e-mail advertisement to everyone who has indicated an interest in outdoor activities
C. Placing a banner advertisement on a third-party Web site that sells kayaks to outdoor enthusiasts
D. Placing a banner advertisement on a third-party Web site that sells touring packages to the Caribbean
Which of the following segments first used blogs as an Internet marketing tool?
A. Small businesses
B. Large corporations
C. Government agencies
D. Mainstream advertisers
User-tracking services can provide data about site visitors. Which of the following types of data are collected by tracking services?
A. Operating system, browser type, domain
B. Operating system, third-party cookies, passwords
C. Operating system, browser type, third-party cookies
D. Operating system, demographic information, domain
You are planning to install a database server in a mission-critical environment. What is the best way to ensure continuous data availability and reliability?
A. Provide fail-over clustering.
B. Install a multiprocessor server.
C. Establish a strict security policy.
D. Install multiple hot-swappable hard disk drives.
Which of the following terms describes a level of a supply chain?
A. Tier
B. Unit
C. Block
D. Group
Mortimer is creating an e-business site for an international supplier of exotic flower bulbs. Many customers are loyal purchase-club members. He has decided to use a virtual catalog in the construction of the site. Which of the following practices pertaining to implementing a virtual catalog should be avoided?
A. Managing pricing in multiple currencies
B. Implementing special pricing rules for club members
C. Making multiple base catalogs appear as a single catalog to customer
D. Adding new items to the virtual catalog to add duplicate database entries
What security protocol typically allows Web-based applications to pass data securely by providing an encrypted channel?
A. SET
B. SSH
C. SSL
D. HTTP
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