Free EEB-101 Exam Dumps Preview

Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date, and response from subscribers.

How should NTO set up its data extension?

A marketer needs to test personalized content in an email prior to sending.

How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?

Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)

What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?

Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?

What are the key ways to improve email deliverability in email marketing? (Choose 4)

Which file type delimiter is available in the Import Wizard? (Choose 3)

A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.

Which tool should they use?

What are three tactics for subscriber growth? (Select 3)

A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality.

What is the optimal way to accomplish this task?

What must be configured in a Marketing Cloud account to use the import wizard?

Which variable can be tested using the A/B testing tool? (Choose 3)

A marketer plans to send a transactional email.

Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)

Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.

What best practice should NTO employ?

What happens if you do not deal with bounce rates of 20% or greater?

When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

What is a personalization string?

What is an Automation Studio activity? (Choose 3)

A new data extension named "Orders" contains order data.
One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields: OrderNumber: a unique alphanumeric order number customerID: a numeric customer identification number OrderDate: the system date and time for the order Instructions: an optional alphanumeric string that contains customer delivery notes.

Which statement accurately reflects the configuration of the Orders Data Extension?

What are Data Filters in the Marketing Cloud and how are they used? (Choose 4)

A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new
winter offerings.

What email best practice should be used?

Northern Trail Outfitters wants to display different content areas based on the subscriber data.

Which two features can be used to accomplish this? (Choose two.)

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of Interest this week."

Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.

Which three strategies will help improve NTO's email deliverability? Choose 3 answers

A marketer would like to install the Salesforce Marketing Cloud Connector.

Where can an installation guide be found?

What does Exact Target do to help protect your data when you log in? Choose 2

A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center.

How can this be accomplished? (Choose 2)

A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.

What are two effective methods to acquire new subscribers? Choose 2 answers

A marketing team has enabled Approvals in the Classic Editor to prevent sending of emails that have NOT been reviewed by members of their team. When setting up a deployment to a test List, the marketer notices her email is NOT available for selection.
In which three send processes should an email have an "Approved" status prior to send? Choose 3 answers

What is a true statement about Subscriber Key? (Choose 3)

How do you access the Email Application in the Exact Target IMH? (Choose 2)

Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.

Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension.

How should this new audience be created?

An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.

Which two steps should the marketer take when creating the data extension? Choose 2 answers

A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.

Which strategy should be used?

What 3 options are available to create a template in the marketing cloud? (Choose 3)

When a customer sends to a data extension where are list level unsubscribers recorded? Chose 2

A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio.

What can the marketer do to accomplish this task?

A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company's subscribers.

What is a key component of optimized email design? (Choose 3)

When deploying a send to its customers, a marketing team would like to send to its own team members also. However, the team does not want the team members' open and click behavior to affect the tracking metrics of the send.

Which two steps must be completed when creating the data extension to address this need? Choose 2 answers

Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.

Which feature will enable this?

What is triggered automation?

Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.

Which option minimizes the impact of this error?

What are some of the acquisition methods to allow for subscribers to opt-in to receiving email? (Choose 3)