Free CUSTOMER-DATA-PLATFORM Exam Dumps Preview

Question 1

Single choice

What salesforce CDP API enables simultaneous retrieve of customer profile details and computed insights?

1. A

   Calculated insights api

2. B

   Profile api

3. C

   Query api

4. D

   Metadata api

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Correct answerB

Question 2

Single choice

Which permission set allows the user to create, manage and publish segments in Salesforce CDP?

1. A

   Salesforce CDP Admin

2. B

   Salesforce CDP Data aware specialist

3. C

   Salesforce CDP Marketing Manager

4. D

   Salesforce CDP Marketing Specialist

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Correct answerD

Question 3

Multiple choice

Which two types of data can be ingested from Interaction Studio using the connector?

1. A

   Product Catalog

2. B

   Behavioral Events

3. C

   User Profile

4. D

   Segment Membership

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Correct answersB, C

Question 4

Single choice

How can a marketer change attribute names to match personalization in an Activation Target?

1. A

   Update field names in data model

2. B

   Set preferred attribute names when configuring activation target

3. C

   Update attributes names in the data stream configuration

4. D

   Set preferred attribute names when configuring activation

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Correct answerD

Question 5

Single choice

What type of Calculated Insights can be added as additional attributes in an activation?

1. A

   Metrics & Dimensions

2. B

   Metrics

3. C

   Dimensions

4. D

   Filters

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Correct answerA

Question 6

Single choice

When can the data types be changed during ingestion?

1. A

   After the DSO is created

2. B

   Before DSO is created

3. C

   Data type can never be changed

4. D

   Data type can be changed at any time

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Correct answerB

Question 7

Single choice

A retail customer wants to bring customer data from different source and wants to take advantages of identity resolution so that it can be used in segmentation which object should be used for activation member?

1. A

   Subscriber

2. B

   Unified Individual

3. C

   Contact

4. D

   Individual

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Correct answerB

Question 8

Single choice

What is the max limit of records retrieved by the profile and query APIS in a single call?

1. A

   1000

2. B

   No max limit

3. C

   4999

4. D

   9999

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Correct answerC

Question 9

Single choice

What is a key driver of value for Salesforce CDP?

1. A

   The ability to enable integrations via api's between different systems within an organization

2. B

   The ability to sell customer data

3. C

   The ability to merge customer information from various systems to create a single view of the customer

4. D

   The ability to enable seamless customer transactions

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Correct answerC

Question 10

Single choice

How many days of historical data is loaded when B2C Commerce Data Stream is created from the Order Bundle?

1. A

   90 days

2. B

   60 days

3. C

   30 days

4. D

   10 days

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Correct answerC

Question 11

Single choice

How many salesforce orgs can an administrator connect to salesforce cdp?

1. A

   1

2. B

   2

3. C

   No hard limit

4. D

   10

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Correct answerC

Question 12

Single choice

Which CDP permission set manages the overall segmentation strategy and identifies the target campaigns?

1. A

   Marketing specialist

2. B

   IT manager

3. C

   Marketing manager

4. D

   Data Aware Specialist

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Correct answerC

Question 13

Single choice

Which data model entity do you map the Name field from Salesforce CRM Contact object?

1. A

   Account

2. B

   Contact

3. C

   Party Identifier

4. D

   Individual

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Correct answerD

Question 14

Multiple choice

Which two dependencies can prevent a Data Stream from being deleted?

1. A

   A data stream attribute is mapped to a Data Model Object

2. B

   A data stream attribute is used in Segmentation

3. C

   A data stream attribute is used in Calculated Insights

4. D

   A data stream attribute is used in Activation

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Correct answersA, C

Question 15

Single choice

How does a CDP help reduce advertising costs?

1. A

   By targeting customers efficiently in their preferred channel

2. B

   By reducing the manual process from media buying

3. C

   By increasing the transparency of media spend

4. D

   By helping marketers understand the price of media

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Correct answerA

Question 16

Single choice

Records from which object can be retrieved via the Salesforce CDP Query API?

1. A

   Segment membership

2. B

   Segment metadata

3. C

   Data Stream metadata

4. D

   (...) data model

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Correct answerD

Question 17

Single choice

A banking customer wants bring banking data to calculate customer lifetime value using calculated insights.

What is the correct data flow in CDP to create this insight to use in segmentation?

1. A

   Create new Calculated Insights(CI) -> Map Data Stream(DSO) to CI -> Use CI in segments

2. B

   Create new Data Stream (DSO) -> Create Calculated Insights(CI) -> Use CI in segments

3. C

   Create Segment -> Create Calculated Insights(CI) -> Create new Data Stream (DSO) -> Use CI in
   segments

4. D

   Create new Data Stream (DSO) -> Map Data Stream Object (DMO) -> Create Calculated Insights(CI) -
   > Use CI in segments

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Correct answerD

Question 18

Single choice

How does a Marketer take advantage of identity Resolution in segmentation?

1. A

   Segment on Unified Individual

2. B

   Segment on Account

3. C

   Segment on Contact Point Email

4. D

   Segment on Individual

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Correct answerA

Question 19

Single choice

What should a Marketer do first when implementing Salesforce CDP?

1. A

   Manage Consent

2. B

   Identify Data Sources

3. C

   Obtain Cross-organizational buy-in

4. D

   Identify Activation Targets

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Correct answerB

Question 20

Single choice

Which datatype is not supported in Salesforce CDP?

1. A

   Date

2. B

   Boolean

3. C

   Text

4. D

   Number

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Correct answerB

Question 21

Single choice

Where do you define the location where you want to use your segment?

1. A

   Activation Target

2. B

   Calculated Insights

3. C

   Segment

4. D

   Activation

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Correct answerA

Question 22

Single choice

What is customizable in Salesforce CDP canonical model?

1. A

   Objects

2. B

   Objects & Fields

3. C

   Fields

4. D

   Objects, Fields & relationships

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Correct answerD

Question 23

Multiple choice

What are the two options for the publishing schedule of segments?

1. A

   Don't Refresh

2. B

   Data Stream schedule

3. C

   12 or 24 hrs

4. D

   Activation schedule

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Correct answersA, C

Question 24

Multiple choice

What are two root causes to why companies face fragmented data issues ?

1. A

   Department silos

2. B

   Employees working from home

3. C

   Misaligned business goals

4. D

   No eCommerce websites

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Correct answersA, C

Question 25

Single choice

A purchase order number is specified as text field typE.

What value will segmenting on Purchase order number | is equal to | 0122 return?

1. A

   Purchase order number 122

2. B

   Purchase order number 0122

3. C

   Purchase order number 0122 and 122

4. D

   Purchase order number NULL

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Correct answerB

Question 26

Single choice

Which data model defines the complete set of experiences that customers go through when interacting with a company?

1. A

   Party Data Model

2. B

   Journey Data Model

3. C

   Engagement Data Model

4. D

   Case Data Model

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Correct answerB

Question 27

Single choice

Which authentication type is supported for Cloud File storage activation target?

1. A

   Using private key certificate

2. B

   Using encrypted username and password

3. C

   Using access and secret keys

4. D

   Using JWT token

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Correct answerC

Question 28

Single choice

What does the ignore empty value option do in Identity Resolution?

1. A

   Ignores empty reconciliation rules

2. B

   Replaces the value with a null

3. C

   Ignores empty fields when running reconciliation

4. D

   Modified the value in the field with a predefined value

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Correct answerC

Question 29

Single choice

What is the maximum limit of the number of records for Full Refresh Extract Method?

1. A

   10 million

2. B

   40 million

3. C

   50 million

4. D

   No hard limit

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Correct answerC

Question 30

Single choice

Which field in the recommended source schema is not editable?

1. A

   Field Label

2. B

   Field API Name

3. C

   Header Label

4. D

   Data Type

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Correct answerC

Question 31

Multiple choice

In which two ways can a marketer include campaign name from an external system into the segment?

1. A

   Include campaign code in segment name

2. B

   Include campaign code in activation name

3. C

   Include campaign code in activation description

4. D

   Include campaign code in filename specification

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Correct answersA, B