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C_C4H63_2411 SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform

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Single choice5

Multiple choice7

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SAP · C_C4H63_2411

C_C4H63_2411 questions and answers

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Question 1

Multiple choice

Which of the following can be used as audience conditions? Note: There are 3 correct answers to this question.

A
Event
B
Action
C
Indicator
D
Profile attribute
E
Segment

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Correct answersC, D, E

Question 2

Multiple choice

For which of the following use cases is SAP Customer Data Platform most applicable? Note: There are 2 correct answers to this question.

A
To provide detailed financials of cash flow statements
B
To understand the ways clients interact with brands
C
To show how a marketing campaign performed quarter over quarter
D
To discover how customers are using products and services

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Correct answersB, D

Question 3

Single choice

What can you do with the Audit Search API?

A
GetAllSearches
B
Query Single Activity
C
SubmitWsConfiguration
D
Query All Customers

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Correct answerB

Question 4

Multiple choice

You are using predictive indicators to configure predictive models and view results.
What types of models can you design?
Note: There are 3 correct answers to this question.

A
Predict actions for groups
B
Predict chum probabilities for profiles
C
Predict events for groups
D
Predict customer lifetime value for profiles
E
Predict churn probabilities for groups

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Correct answersB, D, E

Question 5

Multiple choice

What does the Activities tab in the customer dashboard show to the user? Note: There are 2 correct answers to this question.

A
An activity timeline showing the customer's past activities
B
The customer's calculated indicators
C
The amount spent in the customer's last order
D
A customer engagement chart showing the times of day and days of the week the customer is most active

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Correct answersA, D

Question 6

Single choice

What is the recommended way to obtain the application key and secret for authorization of REST API calls to SAP Customer Data Platform?

A
By accessing the Event Listener tab after configuring the event
B
By configuring the connector in the Connector Studio
C
By creating an application user in the Administration dashboard
D
By creating a server application from the application library

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Correct answerD

Question 7

Multiple choice

Which of the following are functionalities of the Event Playground? Note: There are 2 correct answers to this question.

A
Recording results of test event runs and exporting them as a JSON
B
Allowing input of data at each step after the test event is run to verify alternative outcomes
C
Showing logs and errors at each step of the pipeline, in both table format and JSON
D
Ingesting a test event with test values provided via a dedicated form

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Correct answersC, D

Question 8

Single choice

Which of the following is an example of first-party customer data?

A
Customer data from a purchase intention
B
Customer data imported from another company
C
Customer data collected from public sources
D
Customer data collected directly from consumers

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Correct answerD

Question 9

Single choice

You need to ingest some customer data into SAP Customer Data Platform while observing data compliance regulations.

What needs to be configured inside SAP Customer Data Platform before you can do this?

A
Customer opt-in to subscription
B
Customer consent
C
Activity indicators
D
Processing purposes

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Correct answerD

Question 10

Multiple choice

What are two key capabilities that differentiate customer data platforms (CDP) from other delivery platforms (for example CRM or data warehouse)? Note: There are 2 correct answers to this question.

A
Unified customer data
B
Real-time data processing
C
Accessibility and discoverability
D
Customer identification

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Correct answersA, B

Question 11

Multiple choice

What does the Rest API enable you to do? Note: There are 2 correct answers to this question.

A
Ingest new data
B
Audit admin operations
C
Configure events
D
Create new business events

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Correct answersA, D

Question 12

Single choice

You want to ingest a single event by ID.

Which URL do you need to use?

A
/api/businessunits/{businessUnitId}/applications/{applicationId}/external/externalld}/events
B
/api/businessunits/{businessUnitId}/applications/{applicationId}/dataevents/{dataEventId}/ event
C
/api/businessunits/{businessUnitId}/views/{viewld}/customers/{customerId}/activities
D
/api/businessunits/{business UnitId}/views/{viewld}/customers/{customerId}

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Correct answerB