Free ADWORDS-FUNDAMENTALS Exam Dumps PDF Preview

Question 1

Single choice

Tom wants to promote his windshield repair company's emergency service by reaching people when they're searching for help.

Which campaign type is a good fit?

A
"Display Network"
B
"Search Network"
C
"Search Network with Display Opt-in"
D
"Shopping"

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Correct answerB

Question 2

Single choice

By adding managed placements to a Display Network campaign - you can show your ad:

A
On specific webpages, online videos, games, RSS feeds, and mobile sites and apps that you select.
B
On webpages where a contextual targeting algorithm identified that is a match between your keywords and a publisher's content.
C
On webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.
D
On Google owned and operated properties such as Gmail and Google News - that have relevant content for your keywords.

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Correct answerA

Question 3

Single choice

Which is a best practice for setting up a placement-targeted campaign?

A
Add relevant sites that are not part of the Google Display Network.
B
Target websites that represent a wide variety of themes in one campaign.
C
Set bids at the ad group level and not for individual sites.
D
Set multiple ad formats to increase the number of sites on which the ads are eligible to appear

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Correct answerB

Question 4

Single choice

An advertiser's ad has been disapproved.

Which is the most likely cause?

A
The ad does not comply with AdWords policy guidelines.
B
Some keywords do not meet minimum quality requirements.
C
The ad is a duplicate of another ad in the account.
D
The location targeting was incorrectly selected.

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Correct answerA

Explanation

References:
http://adwords.google.com/support/aw/bin/static.py?hl=en&topic=23734&guide=23723&page=guide.cs&answer=152344

Question 5

Single choice

Which can be controlled at the ad-group level of an AdWords account?

A
Daily budget
B
Geographic targeting
C
Placements
D
End dates

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Correct answerC

Question 6

Single choice

Your client wants to improve her ad position.

What would you recommend?

A
Make the ad headline longer and more descriptive
B
Improve the ad quality and increase bid amount
C
Add more keywords and increase daily budget
D
Improve Quality Score and decrease bid amount

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Correct answerB

Question 7

Single choice

Which line of ad text would be disapproved based on Google's advertising policies?

A
Free shipping
B
Best deals-click here
C
Fast, easy, effective
D
Want fast results?

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Correct answerB

Question 8

Single choice

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

A
Add affinity audiences targeting people interested in green living and beauty
B
Use a balanced combination of broad-, exact-, and phrase-matched keywords
C
Increase the daily budget and add text ads with clear call-to-actions like "Buy now"
D
Target large metropolitan areas where people are more likely to encounter her product

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Correct answerA

Question 9

Single choice

When resetting a password in AdWords, what should a user keep in mind?

A
The new password will work for AdWords and the old password will work for other Google products.
B
The new password is now required to access all other Google products with the affected Google login.
C
The password will need to be reset separately on other Google products that share the Google login.
D
The user will need to sign into the Google Accounts page to update the password across all Google products.

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Correct answerB

Question 10

Single choice

You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model).

Which form of AdWords video advertising would be most appropriate?

A
YouTube homepage ads
B
Click-to-Play video ad formats
C
TrueView video formats
D
CPM Video ad formats

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Correct answerB

Explanation

References:
https://support.google.com/adwords/answer/2375465?hl=en

Question 11

Single choice

The maximum cost-per-click (CPC) bid is the:

A
Amount an advertiser must pay to outbid competitors
B
Amount an advertiser is required to pay to achieve top ad position
C
Actual amount an advertiser pays for each click on an ad
D
Most an advertiser is willing to pay for each click on an ad

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Correct answerD

Explanation

References:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6326

Question 12

Single choice

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display. If both keywords and placements are added to the ad group, they would work together to:

A
Determine where on the Google Display Network the ads will run
B
Impact search results and cost-per-click (CPC) on the Google Display Network
C
Determine the target return on investment (ROI) for a given ad group
D
Impact the time of ads that the impacts are eligible to show

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Correct answerA

Explanation

References:

Question 13

Single choice

Why might you use the "Search Network campaigns with Display opt-in" campaign type?

A
Your ads only show on the first page of search results
B
You can use one budget to advertise on the Search Network and Display Network
C
You can pick the exact websites where you want your ad to show
D
Your video ads can run on the Search Network

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Correct answerB

Question 14

Single choice

Let's say your cost per-click is $0.05 on average and you want around 200 clicks per day.

What should you set as your daily budget?

A
$5
B
$25
C
$2.50
D
$10

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Correct answerD

Question 15

Single choice

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

A
Their campaigns' daily budget recommendations.
B
The number of relevant Display Network placements.
C
The amount of impressions served.
D
The click through rate (CTR) of their ads

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Correct answerD

Question 16

Single choice

A benefit of My Client Center (MCC) is the:

A
Dashboard that provides summaries of statistics for all client accounts.
B
Ability to edit campaign settings across multiple accounts simultaneously.
C
Increased Quality Score enjoyed on shared keywords.
D
Ability to link multiple accounts with Google Analytics.

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Correct answerA

Question 17

Single choice

Quality Score on Google search is evaluated:

A
Every 48 hours.
B
Every 24 hours.
C
Every time someone does a search that triggers your ad
D
None of the above.

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Correct answerC

Explanation

References:
https://support.google.com/adwords/answer/2454010?hl=en
(see `How we calculate quality score')

Question 18

Single choice

A "first page bid estimate" is based on the keyword's Quality Score and the:

A
Current search trends.
B
Past average click through rate (CTR).
C
Past average first page bid estimate.
D
Current advertiser competition.

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Correct answerD

Explanation

References:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=105665

Question 19

Single choice

What is a benefit of online advertising with Google AdWords?

A
Advertisers can pay to place their websites in the natural search results
B
Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
C
Ads are displayed to users who are searching for a particular product or service
D
Ads can include up to 50 characters for the first three lines of ad text

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Correct answerC

Question 20

Single choice

Your client noticed that his ad was disapproved for editorial reasons.

Why is it important for him to understand and abide by Google's advertising policies?

A
AdWords policies can help keep ad costs low and affordable for advertisers
B
AdWords policies can help web users distinguish between ads and search results
C
AdWords policies can keep disapproved ads and websites out of organic search results
D
AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users

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Correct answerD

Question 21

Single choice

When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

A
Keyword aggregator
B
List suggestions
C
Placement performance report
D
Ad experiments

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Correct answerB

Explanation

References:
https://support.google.com/adwords/answer/2596582?hl=en&ref_topic=1713977
(See step 4)

Question 22

Single choice

Nadia manages a local gym and is running an ad to drive more free trial memberships.

What could she include in her ad text?

A
A promotion like "20% off fitness classes"
B
A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE"
C
A call-to-action like "Sign up for a free trial"
D
A call-to-action like "Visit our gym now"

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Correct answerC

Question 23

Single choice

Why should you avoid adding duplicate keywords across ad groups?

A
Identical keywords will compete against each other, and because both ads may serve - it may increase your CPCs.
B
Identical keywords are not allowed in AdWords and your ads will be disapproved.
C
Identical keywords compete against each other, and the better-performing keyword triggers your ad.
D
None of these options are correct

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Correct answerA

Question 24

Single choice

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

A
An ad group specific to the product line with targeted ad text.
B
An ad group specific to the product line with a higher daily budget.
C
Additional text ads that specifically feature the product line.
D
A campaign with a separate daily budget specific to the product line.

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Correct answerB

Question 25

Single choice

Location extensions can:

A
Help reduce your CPC bids depending on the location of a user.
B
Help nearby consumers find or call your nearest storefront.
C
Help exclude locations where you do not have available stores.
D
Help show product information in a visual manner within your ad unit.

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Correct answerB

Explanation

References:
https://support.google.com/adwords/answer/2375499?hl=en
(See location extensions)

Question 26

Single choice

The Keyword Tool is used to:

A
Find duplicate keywords in ad campaigns.
B
Determine if ads are showing for particular searches.
C
Determine exact competitor bids on keywords.
D
Find new keywords for ad campaigns.

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Correct answerD

Question 27

Single choice

A prospective client with a flower delivery business serving only one state is intimidated by the global reach internet and does not think AdWords would be a wise business investment.

Which AdWords features should be highlighted to address this concern?

A
Demographic Bidding, Ads Scheduling
B
Language Targeting, Position Preference
C
Budget, Location Targeting
D
Accelerated Delivery. Placement Targeting

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Correct answerC

Question 28

Single choice

The main benefit of location targeting is that advertisers can

A
Choose to only target websites based in a specific region or territory.
B
Choose to target a specific Google domain.
C
Target any combination of countries, territories, and regions.
D
Adjust campaign targeting options regardless of their physical location.

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Correct answerC

Explanation

References:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6317

Question 29

Single choice

Higher Quality Scores typically lead to:

A
Faster delivery of daily budget.
B
Less overall impressions.
C
Higher costs and lower ad positions.
D
Lower costs and better ad positions.

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Correct answerD

Question 30

Single choice

To determine which ad language to target to a user, the AdWords system refers to that user's:

A
Operating system language.
B
Google interface language setting.
C
Chrome browser setting.
D
Home country's language.

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Correct answerB

Explanation

References:
https://support.google.com/adwords/answer/1722078?hl=en

Question 31

Single choice

An advertiser wants to increase click through rate (CTR).

Which would help to eliminate irrelevant impression?

A
Evaluate the site design for improvements.
B
Add more relevant keywords to the ad group.
C
Add negative keywords to the ad group.
D
Assign unique URLs keywords to each keyword.

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Correct answerB

Question 32

Single choice

You're managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you're able to effectively invest. What is it? Choose the most closely related answer.

A
The value of traffic available for the keywords you're targeting.
B
The number of tracking codes installed on your website.
C
The number of websites on the internet.
D
Whether your payment method is credit or debit.

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Correct answerA

Question 33

Single choice

An advertiser wants to find out why there are no impressions on a keyword.

What steps can the advertiser take to quickly diagnose the issue?

A
Use the Analyze Competition section of the Opportunities Tab.
B
Hover over the speech bubble next to the keyword.
C
Use the Traffic Estimator to get estimated impression statistics.
D
Raise the keyword's maximum cost-per-click (CPC) bid

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Correct answerB

Question 34

Single choice

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

A
Make sure of these search terms are included as keywords, regardless of relevance
B
Add search terms that are not leading to many clicks as negative keywords
C
Add sitelinks to your ads to make them even more prominent
D
Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

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Correct answerD

Free ADWORDS-FUNDAMENTALS Exam Dumps Preview

Google AdWords: Fundamentals

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