Gary has created a display ad that is part of the Google Content Network targeting YouTube viewers. Gary believes that his ads will have the best time of being viewed by his audience between the hours of 8PM and 11PM. How can Gary schedule his Google Content Network ads for YouTube for this time?
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Gary cannot schedule ads on YouTube. YouTube ads do not accept ad scheduling.
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Gary should choose his campaign, then click the Ads tab, Schedule for the ad's scheduling.
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Gary should choose his campaign, then click the Settings tab, Advanced Settings, and then edit the Schedule for the ad's scheduling.
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Gary should choose his campaign, then click the Audiences tab, Advanced Settings, and then edit the Schedule for the ad's scheduling.
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Examine the image below: Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color green?
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Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?
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Use the Google Content Network for niche placements.
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Use Google AdWords with hundreds of comic-book based keywords.
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Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
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Use Google AdWords for search marketing.
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Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?
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You are using YouTube Insights to review how well your videos have been performing. One of the metrics you are reviewing is called "below the line" for your video. What does the below the line metric tell you about your video?
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Below the line lets you see data for either an individual video or aggregated data for all the videos uploaded by a particular user.
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Below the line indicates that users liked this portion of the video more than the rest of the video on average.
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Below the line indicates that users did not like this portion of the video as much as the rest of the video on average.
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Below the line lets you see what mouse activity a user is doing while your video is playing (such as scrolling or navigating to other videos).
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Nancy would like to create a display ad for the Google Content Network, but she doesn't have image-editing software. Which of the following is the recommended for Nancy to create a display ad for the Google Content Network?
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Hire a designer to create the display ad.
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Use the Display Ad Builder.
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Use the Adobe Ad Builder.
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What is the size of a mid-page units (MPU)?
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Mary wants to participate in a reservation campaign on YouTube for her company. She has been working with some designers to create ads, videos, and other content for the campaign. YouTube offers four types of reservations; which one of the following is NOT one of the reserved media placements available on YouTube?
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3Which of the following tools allows advertisers to specifically target YouTube through the AdWords system?
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AdWords Conversion Tracking
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Question 10
Single choice
Which of the following metrics gives the number of times the ad was shown?
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Question 11
Single choice
Martha has created a video that she would like to enter into YouTube as a promoted video. She has completed the Google AdWords requirements but she would like her video to just be shown on YouTube. Can Martha remove the video from the Google Content Network?
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Promoted videos can be removed from the Google Content Network by opting out of the network in Google AdWords.
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Promoted videos must be in the Google Content Network as that is the medium for the video to be promoted on YouTube.
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Promoted videos cannot be removed from the Google Content Network and still appear onYouTube.
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Promoted videos are not part of the Google Content Network, they are only part of YouTube so this is not a problem for Martha.
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Question 12
Single choice
Andrew wants to create a reservation for his ad in YouTube. His manager wants to know, however, what is the minimum amount the reservation will cost. Which one of the following represents the minimum media spend on a YouTube reservation will cost?
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Question 13
Single choice
You are a Google AdWords consultant for the HKY Company. They are interested in hiring your firm to create a video ad about their company for YouTube. The HKY Company has asked for what they believe to be the most effective ad type of YouTube: an in-stream ad. What is the maximum duration of this ad type?
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Question 14
Single choice
Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools should she use to accomplish the task?
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Question 15
Single choice
What tool is being used in the image below? 
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Site and Category Exclusion tool
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Question 16
Single choice
Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?
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Browsing the Web for placements with the Google AdWords toolbar
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Copying from the automatic placement table
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Question 17
Single choice
Larry has just created a new Google AdWords account as part of his signup for the YouTube promoted videos process. What is the fee associated with the account activation?
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There is a $5 fee for the account activation.
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There is a $55 fee for the account activation, but $50 is reimbursed with the first YouTube promoted video costs.
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There is a $25 fee for the account activation.
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There is no fee for the account activation.
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Question 18
Single choice
If you are planning a reservation for the YouTube masthead, you'll need to create media that fits the space for the full-width of the YouTube homepage. What size should your media be for the full-width masthead?
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Question 19
Single choice
Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?
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Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.
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Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
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Amy will click Campaigns, then Reports, then Create New Report, and then she'll select theCampaign Performance option.
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Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
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Question 20
Multiple choice
You are managing a Google AdWords campaign for a company. You launch a new display campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue? Each correct answer represents a complete solution. Choose two.
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Verify that your conversion code is set up correctly.
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Evaluate performance of campaign regularly.
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Check the ad creative and the landing page to make sure they are well matched.
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Increase bidding for successful sites.
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Question 21
Multiple choice
You are managing a Google AdWords campaign for a company. You launch a new display campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue? Each correct answer represents a complete solution. Choose two.
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Increase bidding for successful sites.
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Verify that your conversion code is set up correctly.
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Evaluate performance of campaign regularly.
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D
Check the ad creative and the landing page to make sure they are well matched.
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Question 22
Single choice
You have created an ad campaign for your company that sells business cards online. You want to target specific types of Websites in the Google Content Network. How can you choose what types of Websites your business card advertisement will appear on?
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The keywords you select for your ad will determine where your advertisement will appear within the Google Content Network.
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Google uses automatic placements for all Content Network, but you can ad negative keywords to avoid certain Website content.
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You can choose where you ad will appear by using the managed placement options for the Google Content Network.
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The Google Content Network does not allow you to choose the sites your ad will appear. Allplacements are automatic.
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Question 23
Single choice
Examine the image below: Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color yellow?
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Question 24
Single choice
Which of the following reports shows the details of your ad groups' performance?
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Question 25
Single choice
Mary wants to participate in a reservation campaign on YouTube for her company. She has been working with some designers to create ads, videos, and other content for the campaign. YouTube offers four types of reservations; which one of the following is NOT one of the reserved media placements available on YouTube?
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Question 26
Single choice
Hal is considering a YouTube masthead for an ad campaign. There are several requirements on size and sound limits for YouTube masthead advertisements, such as the 50KB load size and the 1MB load for animation and autoplay. What is the maximum size for videos (. flv) file size for when a user clicks the masthead to see the video ad?
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Question 27
Single choice
Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?
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Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
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Amy will click Reporting, then Reports, then Create New Report, and then she'll select theCampaign Performance option.
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Amy will click Campaigns, then Reports, then Create New Report, and then she'll select theCampaign Performance option.
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Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.
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Question 28
Single choice
Jerry wants to purchase a video ad on YouTube for his company's ad campaign. Jerry has hired you to help him manage the advertisement and he would like to know how long the video ad can be. Which of the following statements is the most accurate statement regarding video ads on YouTube?
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The video can have a maximum length of ten minutes, though YouTube recommends a length not longer than two minutes.
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The video can have a maximum length of five minutes, though YouTube recommends a length not longer than two minutes.
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The video can have a maximum length of eight minutes, though YouTube recommends a length not longer than two minutes.
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The video can have a maximum length of two minutes, though YouTube recommends a length not longer than thirty seconds.
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Question 29
Single choice
Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?
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Cost per 1,000 impression
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Question 30
Single choice
Thomas is working with Anne to customize their Google AdWords ad. Anne wants to make certain that her ads rotate rather than show the same ads over and over. How can Anne ensure that her ads will rotate when they're displayed?
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Anne should choose the Optimize option in the Advance settings section of her campaign'sSettings tab.
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Anne should choose the Rotate option in the Advance settings section of her campaign's Settings tab.
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Anne should choose the Swivel option in the Advance settings section of her campaign's Settings tab.
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Anne should choose the Optimize option in the Serving settings section of her campaign's Settings tab.
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Question 31
Single choice
Sally has multiple campaigns for her company's products in Google AdWords. She wants to see and edit the details of all the ad groups in her AdWords account. Which one of the following approaches is the best choice for Sally to see and edit details of all the ad groups in her AdWords account?
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Sally can see all of the Ads from the online campaigns page, but she can only edit the ads one at a time.
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Sally should use the Ad groups tab from the All online campaigns page of her account.
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Sally should use the Ad groups tab from the Active Campaigns tab of her account.
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Sally should use the downloadable AdWords editor for this feature.
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Question 32
Single choice
Terry wants to create a YouTube ad for her company, but she wants to use location-based targeting the ad based on location. In YouTube, what term is assigned to such targeting?
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Question 33
Single choice
Andy is a consultant to a business that wants to advertise in the Google Content Network. He recommends that the business owner use the contextual targeting for his ads. What is the contextual targeting?
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The contextual targeting allows the business owner to target specific demographics.
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The contextual targeting allows the business owner to insert ads into a series of related We bsites.
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The contextual targeting allows the business owner to target specific languages.
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The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.
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Question 34
Single choice
You have created ad through Google AdWords that are targeted for YouTube. How can you create a report on these ads?
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You can create a report for YouTube ads through DART for Publishers.
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You can create a report for YouTube ads through the YouTube ads placement feature.
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You can create a report for YouTube ads directly through the Google AdWords reporting fea ture.
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You can not create a report specific to YouTube ads.
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