Free AD0-E452 Exam Dumps Preview

An architect is evaluating a company's business requirements against its marketing technology investment.
The architect notes that the company has integrated Adobe Analytics and Adobe Target but that they are
not currently leveraging Adobe Audience Manager (AAM).

Which three business requirements suggest a need for AAM? (Choose three.)

A travel company plans to show different product banners to website visitors based on their lifestyle, browsing behavior, and average spending per year.

Which top-level trait folders should an architect recommend?

A customer wants to analyze AAM segments to understand how those segments perform.

The customer wants to understand:

Frequency of visits
Purchasing habits
Demographics

What should an architect do to meet these requirements?

A retailer wants to target customers on its web properties based on their past buying behavior. Only about 8% of the site visitors log in.

Which complementary technology should the architect recommend?

A client recently enabled the Audience Analytics functionality between Adobe Analytics and Adobe Audience Manager. The client recently mapped several segments from Audience Manager to Analytics, and one segment does not show any population in Analytics.

The client provides the following information:

4. Experience Cloud ID service is implemented.
5. The segments use offline propensity model traits.
6. The correct Report Suite has been selected in the Analytics destination.

Which item should the architect confirm to begin troubleshooting?

A client invests in digital marketing tools to identify current customers and drive media and site personalization programs for current customers at scale:

The client has a large current customer base.
Fifty percent of current customers have logged in on the client's website or mobile app in the past 6 months.
The client wants to re-engage with current customers who have not logged in to the website or mobile app in the past 6 months.
Irrespective of website visitors' login status, the client wants to identify whether the website visitor is a current customer.
The client wants opportunities to identify current customers across devices.

Which recommendation should a solutions architect make to the client?

A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet.

Which audience sharing approach should an architect recommend?

A media agency runs campaigns across display and social media platforms. Campaign impression data is captured by pixeling the creative.

Which approach should the agency use to populate traits in Audience Manager?

What is contained in a Customer Data Feed (CDF) export file?

A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:

Collects site activity data from multiple websites set up for a respective Line of Business (LOB)
Has extensive data available in CRM system on its current customers Tracks media in DMP (Display, Video, Search, Social, etc.)
Has multiple teams and partners using the data available within Audience Manager for audience development Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels

Which recommendation should an architect make for Traits name taxonomy development?

An electronics company plans to target audiences on its own web properties and through paid advertising.
There are multiple lines of business, each with well-defined strategies for driving results. The architect has recommended a naming convention to make it easier for digital marketers to locate their segments in the Audience Manager UI.

Which segment name meets these requirements?

An architect needs to devise a plan to capture user activity given the following scenario:

A credit card company plans to run an acquisition program in partnership with a hospitality company.
The hospitality company agrees to advertise the credit card company's product offer on its website to its current customers.
The hospitality company redirects the current customers to the credit card company's website to apply for the credit card after clicking on the advertisement.
The hospitality company wants to track the members' actions on the credit card application pages in Audience Manager.

What should an architect recommend to meet these requirements?

A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all publications.

The media company wants to begin targeting ads to as many of the new magazine's subscribers as possible.

What approach should an architect take to meet the requirements?