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AD0-300 Adobe Campaign Business Practitioner

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Adobe · AD0-300

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Question 1

Single choice

A business practitioner is testing two lists to determine which one responds best to a new email subject line.

What email metric should be used to determine the bets list?

A
The list's open rate for the email
B
The list's delivery rate for the email
C
The list's unsubscribe rate for the email
D
The list's forward rate for the email

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Correct answerA

Question 2

Single choice

Workflow A runs before Workflow B. Workflow A populates a staging table that workflow B uses to load

each day. Workflow B frequency fails because Workflow A is still creating the writing to the table.

What is the best way for a campaign business practitioner to solve this error?

A
Adjust the scheduled run to ensure there is no overlap
B
Combine the two workflows together
C
Use JavaScript to call a Signal in Workflows B instead of a time-based schedule
D
Remove the staging table because there is no need for temp storage

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Correct answerA

Question 3

Single choice

A workflow including a scheduler with a recurring frequency contains a regular delivery step.

What is the result?

A
The delivery executes once and errors on the second send.
B
The delivery executes once and enters a finished state.
C
The delivery throws a warning message and executes as scheduled for first and second send.
D
The delivery is sent as scheduled for the first and second send.

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Correct answerD

Question 4

Multiple choice

What are the three functions of the delivery audit in Adobe campaign? (Choose three.)

A
To show a preview of the delivery before sending
B
To show the analysis performed on a delivery prior to sending
C
To show the approvals given for delivery
D
To show a breakdown of exclusions for the delivery

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Correct answersB, C, D

Question 5

Single choice

Which best practice should a user take to move an improperly placed campaign into the correct program folder?

A
Rename the improper program location to the appropriate program
B
Recreate the campaign in correct program
C
Select the correct program dropdown in the campaign edit tab
D
Click and drag the campaign into the appropriate program

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Correct answerC

Explanation

References:
https://docs.campaign.adobe.com/doc/AC/en/
PTF_Administration_basics_Access_management.html

Question 6

Single choice

Which is mandatory when creating a new campaign?

A
Label
B
Start date
C
Plan
D
Channel

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Correct answerA

Explanation

References:
https://docs.campaign.adobe.com/doc/AC/en/
CMP_Orchestrate_campaigns_Setting_up_marketing_campaigns.html

Question 7

Single choice

Which is most likely situation in which a campaign business practitioner should create a new plan?

A
At the start of a seasonal campaign
B
When a new user must be added
C
At the start of a calendar year
D
When a report must be generated

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Correct answerA

Question 8

Single choice

How is recurring delivery similar to a continuous delivery?

A
Both deliveries append record to the delivery log
B
Both deliveries can be sent multiple times
C
Both deliveries can be modified in the delivery step
D
Both deliveries create new delivery logs

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Correct answerC

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1	Single choice	7
2	Multiple choice	1

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Adobe Campaign Business Practitioner

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