Free 410-101 Exam Dumps Preview

The only way to truly know the cost of reaching the 1.5 million new potential audiences is through the Campaign Planner.
That is precisely the main objective of the Campaign Planner. You can estimate budget, reach, and frequency based on specific numbers. In other words, you can define specific results.
With the Ads Manager, you will only get estimates, but they will all depend on the performance of the ad.
With Campaign Planner, you can set the final results on Frequency, Reach, and Budget you need.

Accelerated delivery is a great choice for time-sensitive campaigns.In this case: offers have specific deadlines and need to run through your budget, but not overspend.
You will always need to set up a budget, and maximum bidding costs, as required by the configuration for accelerated delivery.
Keep in mind that accelerated delivery will spend your budget as quickly as possible.

There are multiple reasons why an ad set has spent some of your budgets but is still getting too few impressions. In this case, there are some things to keep in mind:

Your ad did run for some time as it has spent $1 already.

You have multiple ad sets. Two of which have only spent $1 each and the rest are correctly running.
What are some common issues here?

Answer #1 and #2 are somehow related. There are instances where ad sets start running for a couple of hours and are then rejected by Facebook's team. In that case, these ad sets could have spent $1 each before they were blocked/rejected by Facebook.

If Facebook rejected your ads, then by default, they will be inactive.

You could have inactivated the ad sets by mistake at some point. So this answer is still valid.
Answer #4 is not possible. If it the ad sets were set up for a future date, then it would not have spent any money at all.
Answer #5 is also wrong. If your ads are active but not getting impressions, your audience could be too small -NOT too large-. In this case, $50 would be too much budget for the audience you selected, but NOT too large.

Real PeoplePeople-based measurement enables you to see how well your ads work with real people rather than proxies, such as cookies and device IDs. This understanding allows marketers to measure accurately across devices, publishers, browsers and in stores.
PersistenceAdvertisers are able to leverage insights from Facebook's 1.45 billion daily, re-authenticated users, so they know they're reaching and measuring over time.1
ScaleOur solutions provide broad, global cross-environment coverage. We're the only technology built on the insights derived from Facebook's vast community of 2.2 billion monthly active users.2
DepthMarketers gain access to high-fidelity age, gender and geographic data to perform holistic marketing and measurement at scale.

In light of new test results--in combination with new research from Facebook IQ on designing effective video ads for the mobile feed-- Facebook has made some updates to its mobile video creative considerations.
Facebook has added a new tip on framing and revised their suggestion on experimentation to encourage advertisers to play more as they explore storytelling through video in mobile feed.
Here are other updated video creative considerations: Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle and product shots, recognizable spokespeople, action scenes or a vivid background to spark interest.
Design for sound off. Since most video ads in mobile feed are viewed without sound, it's important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence.
Frame your visual story. Producing video for a small screen requires consideration of dimension and scale.
Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.
Play more. There's no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.

Reach and frequency buying can give you more predictability and control over the following:

Reach and CPM

Frequency

Spend per day

Placement distribution (e.g., Instagram vs. Facebook)

Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.

All brand lift studies will receive the following metrics by comparing the test (exposed) versus control groups:

Estimated # of persons - is the estimated incremental number of people who remembered seeing your ad.
Cost per incremental person - people who remembered seeing your ad (based on your budget).
Percentage point lift - which is the difference in the percent of people who recall seeing your ad in the exposed group versus those in the control group.
All of these metrics will also be available for message association, favorability, and purchase intent.
Below is an example:

You should never optimize conversion campaigns unless you have at least 500 events. The number of events you are getting at each stage of your funnel are key here:

4,000 Lead Events => you can run conversion campaigns to new audiences.
300 Add To Cart Events => you need to run traffic campaigns to custom audiences (web visitors).
121 Initiate Checkout Events => you need to run traffic campaigns to custom audiences (web visitors).
48 Purchase Events => you need to run traffic campaigns to custom audiences (web visitors).
Therefore, the only two strategies that apply in this case is to run conversion ads to new audiences to the "Lead Event" and traffic ads to people who have stayed at one of the other events to move them ahead in your client's online sales funnel.

Additional explanation info and readings In-stream video ads are:

Mid-roll on Facebook and pre or mid-roll on Audience Network.
Automatically sound-on when the viewer is already watching with the sound on. 5-5 seconds in duration on Facebook and up to 120 seconds in Audience Network.

Non-skippable, resulting in high completion rates.

Available for the Video Views, Brand Awareness, Reach, and Post Engagement ad objectives.
Available as a separate, standalone placement or can be delivered along with other placements, like Facebook Feeds and Instant Articles.
Supportive of all targeting options.
Facebook in-stream Video length: 5-5 seconds
Objective: Video views, reach, brand awareness or post engagement Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9) Audience Network in-stream Video length: 5?20 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own Objectives when using automatic placements: Video views, reach, brand awareness, post engagement, conversions, traffic, app installs, catalog sales when using automatic placements Objective when using on its own or with Facebook in-stream video: Video views Aspect ratio: Square (1:1) or landscape (16:9). Note : landscape is recommended for best delivery Facebook and Audience Network in-stream together Video length: 5-5 seconds Objective: Video views

Aspect ratio: Square (1:1) or landscape (16:9). Note : landscape is recommended for best delivery If you choose to use automatic placements, you can choose any of the following objectives: Video views Reach Brand awareness Post engagement Brand Safety

Advertisers can block the following categories: Dating Debated social issues Gambling Mature Tragedy and conflict
Key takeaways
In-stream videos can help you boost your brand with longer video views.
New campaigns using Automatic Placements with the Video views, Brand awareness, Reach, or Engagement (Post) objectives will include in-stream.
To add in-stream videos to existing campaigns, use "Edit Placements" and ensure the in-stream video boxes are checked (under Facebook and Audience Network).
Advertisers have the option to select in-stream video as a standalone placement for Feed or for Audience Network, or they can optimize across all available placements.
Pre-campaign transparency, category blocking, block lists, and placement controls can all help advertisers ensure brand safety.
In ads reporting, advertisers can see performance for video ads delivering in-stream separately from other placements.

You are only able to build similar audiences based on the following seed audiences:
1. Facebook Fan Page 2. Custom Audiences: email databases, customer databases, interactions with the fan page, website visitors with pixel and interactions with lead ads.
Keep in mind that you are NOT able to build similar audiences using core/saved audiences on Facebook.
Similar audiences need to be built from users who have interacted in some way with one of your digital assets (Fan Page, Mobile App, Website, CRM and so on); whereas, core/saved audiences are used to find
users based on demographics, interests, behaviors, and other variables who have NOT interacted with one of your digital assets.

Since you are trying to increase sales on a short period of time, you want to reach out to users who've interacted recently with your client's content and initiated a checkout process.
In this case, you want to launch campaigns for two specific audiences:
1. People who've registered but have not finalized the checkout process. This audience is probably your "low-hanging" fruit. Someone who has registered, but has not completed payment, probably just needs a small push to complete the purchase.
2. Users who have read specific content related to client's products, are probably the second best audiences you should reach. These are users who have shown interest in your client's products and might be interested in making a purchase.
You don't want to run the campaign on new audiences yet. So running a campaign to a saved or similar audience is not the right choice for your first campaign.

Keep in mind that the client wants to encourage people to finalize booking on their site. So you are looking at conversion or bottom of the funnel ads.
In this case, you need to launch conversion and dynamic ads in order to get the most results and optimize campaigns based on specific results on the website.
Be careful in these type of questions, look for phrases like "people who've visited the website" and "complete a new transaction." Traffic ads would be valid for new traffic generation; however, this client
wants to focus specifically on conversions. You also want to use dynamic ads since your client has multiple locations so that you can optimize ads by location with their audience.

The only two bidding options that allow you to truly predict impression, reach and frequency is the following:
1. Reach and frequency
2. TRP buying
With all of the other options, you cannot predict results. Even when optimizing a reach campaign through the auction, you won't necessarily get the results expected since you are entering the Facebook auction.
Here is a summary graphic to understand which options to use based on the predictability outcome expected:

An account spending limit is an overall limit on the amount of money your Facebook ad account can spend across all the ad campaigns you're running. Setting an account spending limit can be a helpful way to control your costs and make sure you don't spend more on ads than you want to.

https://www.facebook.com/policies/ads/
Targeting Requirements
If you choose to run ads that promote or reference alcohol you must make sure to follow local laws and target your ads appropriately, including targeting your ads to 18 years or older in all permitted countries except the following: India 25 years or older in Chandigarh, Delhi, Haryana, Maharashtra, or Punjab. 21 years or older in Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Dadra and Nagar Haveli, Dama and Diu, Goa, Jammu and Kashmir, Jharkhand, Kerala, Madhya Pradesh, Meghalaya, Odisha, Tamil Nadu, Telengana, Tripura, Uttar Pradesh, Uttarakhand, or West Bengal. 18 years or older in Andaman and Nicobar Islands, Himachal Pradesh, Karnataka, Mizoram, Puducherry, Rajasthan and Sikkim.
Alcohol is prohibited in Bihar, Gujarat, Lakshadweep, Manipur and Nagaland.
Other Countries 20 years or older in Japan, Iceland, Thailand and Paraguay 21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US 19 years or older in Canada, Korea and Nicaragua. 25 years or older in Sweden

If you meet each of the following prerequisites, you can:

The ads sets you want to optimize for value are part of a Conversions campaign
You have a Facebook pixel implemented Your pixel has the Purchase Standard Event and it's sending us the value and currency parameters (learn how to set this up, or learn more about standard events)
Your ad sets are able to deliver consistently (a good benchmark for this is getting about 50 purchase conversions per week per purchase-conversion-optimized ad set)
Your ad sets send us several different values over the course of the day (ex: someone may buy $10 worth of product while someone else may buy $50). This helps us determine who to show your ads to to generate the most value.
A consumer tech company wants to use a 2-part plan to launch a hybrid multi-sport smartwatch that costs
$250 + S&H (shipping and handling) costs.
They want to build brand and product awareness to generate interest among new audiences and spur online sales of the new watch.
The consumer tech company developed a 3 step page where people can add the smartwatch to a cart, go to the checkout page, and go to a confirmation page for an order.
They also created a blog with content relevant for different audiences and hoped that the content would allow them to bring traffic and convert the traffic to online sales.
The smartwatch comes with a mobile application that gets connected to the smartwatch via YouTube.
They are willing to spend $5 on new app installs to promote to people who've bought the mobile watch.
You have a total budget of $15,000 to run the campaign for the next two months.

Below are all of the placement platforms and options you currently have on Facebook:

You should learn all placement options as a lot of questions will ask you supporting placements for each platform.

Answer:

Landing page guidelines
Your ad may not be approved if the landing page content isn't fully functional, doesn't match the product/ service promoted in your ad, or doesn't fully comply with our Advertising Policies. To create a positive ad experience, please keep the following in mind:
Don't:

Direct ads to landing pages with minimal original content, low-quality content, or content that is difficult to access.
Distract from your landing page's original content with excessive embedded or pop up ads.
Bait people into clicking on ads by using overly cropped ad images or shocking or sexual ad copy.
Attempt to monetize Facebook ad views. For example, Facebook ads shouldn't link to a destination page that requires people to click through other ads to access the site's content.
Use low-quality advertisements or shocking or sexualized ad imagery.

Do:
Present the content up-front, clear, and easily navigable.
Ensure the content on your landing page is relevant to your ad. Directing people to irrelevant content or an unexpected landing page can create a confusing and negative experience.
Clearly connect the branding in your ad with that of your landing page.

Every time you work with a new client, your best audiences will always be Custom Audiences and Lookalike Audiences.
For physical locations, you want to re-market to existing customer databases.You want to use a custom audience of people who have already bought at the store to promote re-purchases.
You then want to use this database and use a similar/lookalike audience so that you can bring new potential customers over. Because you are using Facebook offline events, you can even segment people based on long-term value of sales.
The last audience you should be using is a saved/core audience, but you should always start with the other two first.

Your community manager will not be able to add your new employee.
Keep in mind that "Employee" roles within the Business Manager do not have the right permissions to add new users or partners.